According to the big data analysis of singer brand reputation in September 2025, Lim Young-woong ranked first, IVE ranked second, and BTS ranked third. The Korea Corporate Reputation Research Institute analyzed 117,140,823 pieces of singer brand big data from August 27 to September 27, 2025, evaluating consumer brand participation, media, communication, and community. This is a 12.44% increase compared to the 104,183,204 data points from last August.

The singer brand reputation index is an indicator derived by extracting brand big data of singers who released popular songs among consumers, analyzing consumer behavior, classifying it into participation value, communication value, media value, and community value, and then conducting positive and negative ratio analysis and reputation analysis algorithms. Through this analysis, it is possible to understand who, where, how, how much, and why people talk about the brand.

The top 30 singer brand reputations in September 2025 are as follows: 1st Lim Young-woong, 2nd IVE, 3rd BTS, 4th BLACKPINK, 5th Kim Yong-bin, 6th DAY6, 7th Park Jin-young, 8th Park Ji-hyun, 9th Lee Chan-won, 10th SEVENTEEN, 11th Park Seo-jin, 12th Cho Yong-pil, 13th Aileit, 14th Jo Jazz, 15th Red Velvet, 16th (G)I-DLE, 17th TWICE, 18th Kiki, 19th RISE, 20th Kang Daniel, 21st aespa, 22nd EXO, 23rd Young Tak, 24th Car, the Garden, 25th LE SSERAFIM, 26th Sung Si-kyung, 27th BIGBANG, 28th Joy, 29th TOURS, 30th WOODS.

Lim Young-woong was analyzed with a participation index of 1,398,490, media index of 1,838,284, communication index of 2,154,079, and community index of 2,884,252, recording a brand reputation index of 8,275,105. This is a 13.18% increase compared to 7,311,589 in August.

IVE was analyzed with a participation index of 419,122, media index of 1,627,269, communication index of 2,002,525, and community index of 3,479,824, recording a brand reputation index of 7,528,740. This is a 170.17% increase compared to 2,786,683 in August.

BTS was analyzed with a participation index of 282,422, media index of 1,264,937, communication index of 1,561,830, and community index of 4,062,968, recording a brand reputation index of 7,172,156. This is a 24.79% decrease compared to 9,535,953 in August.

BLACKPINK was analyzed with a participation index of 188,509, media index of 896,315, communication index of 686,324, and community index of 2,068,920, recording a brand reputation index of 3,840,068. This is a 43.71% decrease compared to 6,822,422 in August.

Kim Yong-bin was analyzed with a participation index of 852,075, media index of 526,379, communication index of 1,039,127, and community index of 1,250,035, recording a brand reputation index of 3,667,615. This is a 44.42% increase compared to 2,539,513 in August.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the big data analysis of singer brands in September 2025, the Lim Young-woong brand ranked first. When analyzing the singer brand category, there was a 12.44% increase compared to 104,183,204 in August. Detailed analysis shows a 12.27% increase in brand consumption, 8.71% increase in brand issues, 3.43% increase in brand communication, and 26.87% increase in brand diffusion."

Director Koo added, "Based on the fandom Hero Era community, the Lim Young-woong brand, which is overwhelmingly active in entertainment, concerts, and music, ranked first. The IVE brand, which showed successful secret album activities and impressive records, ranked second. The BTS brand, which continues full-group expectations and active individual activities, ranked third. The BLACKPINK brand, which continued its world tour and topped the global pop market, ranked fourth. The Kim Yong-bin brand, which shows strong trot fandom power and is emerging as a new trend, ranked fifth."

The September 2025 singer brand reputation survey was conducted based on data analysis from August 27 to September 27, 2025. The analysis targets included Lim Young-woong, IVE, BTS, BLACKPINK, Kim Yong-bin, DAY6, Park Jin-young, Park Ji-hyun, Lee Chan-won, SEVENTEEN, Park Seo-jin, Cho Yong-pil, Aileit, Jo Jazz, Red Velvet, (G)I-DLE, TWICE, Kiki, RISE, Kang Daniel, aespa, EXO, Young Tak, Car, the Garden, LE SSERAFIM, Sung Si-kyung, BIGBANG, Joy, TOURS, WOODS, BIBI, Jung Dong-won, Hwanhee, Fifty Fifty, Oh My Girl, Hearts to Hearts, fromis_9, Vibe, IU, 10CM, Son Tae-jin, Jang Min-ho, Jannabi, Jeon So-mi, NCT, Jang Yoon-jung, Taeyeon, Lee Seung-yoon, Kim Junsu, Kim Hee-jae, Highlight, Woody, Sunmi, Song Ga-in, QWER, Maktub, PSY, Baekhyun, Kang Moon-kyung, HyunA, Hwasa, Jeok Jae, Noeul, Younha, Park Jaebum, STAYC, Baby Monster, Lee Soo, Paul Kim, Davichi, Tey, Heize, Song Min-ho, Changmo, Lim Chang-jung, Park Hyo-shin, Lee Moo-jin, Wanna One, MAMAMOO, Swings, Son Bin-ah, Jung Eun-ji, Baek Ji-young, Chungha, Kep1er, Choi Yena, Lee Young-ji, Kyuhyun, Zico, Na Hoon-a, Epik High, Baek Yerin, Crush, Punch, Kyungseo, Hwang Garam, Jung Seung-hwan, Giriboy, YooA, and SG Wannabe.