
On the 28th, the drama "The Tyrant's Chef" concluded with a peak viewership rating of 20%. On the day the final episode aired, the lead actress Im Yoon-ah began a "drama fan meeting" tour in Yokohama, Japan. This was not merely a fan service event but a case demonstrating how collaboration between K-drama and a top actor can extend the lifespan of content.
The core of this fan meeting lies in its identity as a "drama fan meeting." Fans came to the venue to meet Im Yoon-ah, but they gathered not just to see the star, but to share the lingering emotions of the drama and to meet the character "Yeon Ji-young" again. The fan meeting program was composed of a drama survey, behind-the-scenes footage, sandwich-making based on the chef concept, and OST singing, faithfully reflecting the drama's worldview.
Im Yoon-ah said, "I still have many emotions as 'Ji-young' inside me, and singing the OST made me feel like I was meeting you all as 'Ji-young,' which was touching." This statement clearly reveals the essence of the fan meeting. The actor continues the emotional line of the character, and fans vividly experience the drama's emotions on site. This shows that a drama is not content that evaporates immediately after its finale but can establish itself as a powerful IP (intellectual property) that continues its vitality through the actor.
Through "The Tyrant's Chef," Im Yoon-ah once again solidified her position as the "Drama Queen." The "Drama Queen" of 2025 means more than just an actor who records high viewership ratings; it refers to an actor with "IP power" who can create new value by combining the drama's success with their star power. The final episode's rating of 17.1% became a solid foundation for this entire project.
Building on this success, Im Yoon-ah collaborated with the production company Studio Dragon to develop the drama's IP into a new business model of overseas fan meeting tours. This demonstrates an expanded influence where a single actor not only drives the drama's success but also takes responsibility for creating additional value after the drama ends. The fan meeting tour presents a "win-win" model through cooperation between the actor's agency and the drama production company. The production company maximizes the drama's buzz and profitability, while the actor strengthens their global fandom through the work's success.
This fan meeting opens the possibility for K-drama to evolve from a one-time viewing experience into a sustainable fandom business. Im Yoon-ah's "drama fan meeting," successfully completed in Yokohama, will continue to Macau, Ho Chi Minh City, and Taipei. Attention is focused on what new inspiration this successful journey, created by the meeting of a well-made drama and an irreplaceable actor, will bring to the K-content industry.