Actor Park Bo-gum showcased an elegant figure wearing hanbok amidst a serene natural setting. Dressed in a blue hanbok, he held a staff in one hand and stood confidently in front of a backdrop where mountains and clouds harmonized, gazing directly ahead with a strong impression. Wearing a traditional hat, he created a unique atmosphere that blended traditional beauty with a modern sensibility.

This photo shoot was conducted as part of the 'Hanbok Wave' project promoted by the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation. Park Bo-gum was selected as the first male face of the 'Hanbok Wave' campaign, leading efforts to widely promote the excellence and beauty of traditional Korean clothing worldwide. Recently, Park Bo-gum's hanbok photo shoot video was simultaneously displayed on digital billboards in five major cities around the world, including Times Square in New York, Seoul, Milan, Tokyo, and Paris, receiving enthusiastic responses in celebration of Chuseok.

Meanwhile, Park Bo-gum emphasized that the project focused on reinterpreting the unique charm of hanbok with a modern sensibility, expressing his hope that "by presenting tradition in a modern way, many people will feel familiar with our hanbok." This photo shoot has been praised for its sophisticated styling based on traditional beauty and natural poses, allowing viewers to experience a new appeal of hanbok.