New Balance released the 2025 F/W season photoshoot featuring brand ambassador IU on the 2nd. Under the concept of 'Inside Seoul,' this photoshoot captures a sophisticated and relaxed daily life suitable for the autumn and winter seasons, emphasizing New Balance's classic lifestyle mood.

In the photoshoot, IU showcased a layered styling that reflects the season by combining a corduroy varsity padded jacket with a college club hoodie and a women's cozy fleece half-zip. She also wore New Balance's iconic shoes, the FW Breeze, expressing both comfort and trendy sensibility in everyday life.

The varsity padded jacket enhances warmth with the texture of corduroy material. Additionally, it uses stretch fabric to improve mobility. The lining features diamond quilting and padding, designed to keep the wearer warm even in winter.

The college club hoodie offers a thickness and semi-oversized silhouette that can be worn alone in the transitional seasons or as an inner layer in midwinter. This hoodie is characterized by a design that embodies New Balance's classic sensibility.

The women's cozy fleece half-zip completes the mood with charcoal color accented by light blue points. Made from soft fleece material, it can be used in various ways from the transitional seasons through midwinter.

The FW Breeze combines suede and knit mesh for a refined look and applies an Ortholite insole and lightweight outsole to provide comfort even during long hours of wear.

A representative from E-Land New Balance stated, "This F/W season photoshoot with IU aimed to showcase styles that simultaneously embody comfort and trendiness, focusing on New Balance's Breeze, varsity padded jacket, and college hoodie."