
BTS's Jimin attended the 2026 Dior Fashion Week held in Paris, France. On October 1st, Jimin appeared as a global ambassador at Dior's '2026 SPRING-SUMMER SHOW' held at the Tuileries Garden in Paris. That day, Jimin exuded a chic and sexy charm by wearing black leather pants with no inner shirt, a jacket, and layered necklaces. His appearance caused a huge sensation among the audience and online.
After Jimin's appearance, the hashtag '#JiminxDior' ranked first on X (formerly Twitter) worldwide and in the U.S. real-time trends. Within less than 12 hours after the Dior fashion show, it recorded over 4.8 million mentions on X, making him the most mentioned artist. This clearly demonstrates Jimin's influence.
Fashion magazine WWD reported in an article titled "Jimin Steals the Show at Dior" that Jimin attracted thousands of fans to the Tuileries Garden. The article stated, "After the show ended, Jimin waited until the guests dispersed, then came out to the front stairs to greet fans, and his presence was the main event."
Entertainment Tonight in the U.S. praised, "Without BTS's lead vocalist and Dior's most stylish global ambassador, it's not a Dior show." The British Guardian featured only Jimin's photo among the ambassadors in its Dior fashion show introduction article. Additionally, the American weekly magazine People also highlighted Jimin's influence and emphasized his presence.
Jimin previously attended the 'Dior Men FW 2023-2024 Show' held on January 20, 2023, drawing massive crowds. At that time, he was spotlighted by AP News and Reuters, and in this fashion show, he reaffirmed his status as a leading Korean artist beyond K-pop as a main character.
Jimin's attendance at the Dior fashion show further solidified his position in the global fashion industry. His style and charm have greatly influenced many fans, showing that he has established himself as a cultural icon beyond being just an artist. His collaboration with the Dior brand contributes to enhancing his personal brand value.
As Dior's global ambassador, Jimin plays a role in promoting the brand's image and values worldwide. His fashion sense and stage charisma align well with Dior's identity. This collaboration breaks down the boundaries between fashion and music, creating new cultural trends.
This fashion show provided Jimin with another opportunity and laid the foundation for him to actively engage in various stages in the future. Jimin's activities are regarded as an example showing the potential for K-pop artists to succeed in the global market.
Jimin's presence at the Dior fashion show goes beyond mere external factors, demonstrating his artistic sensibility and ability to communicate with fans. This suggests that he will remain an important figure in the fields of fashion and music going forward.