Broadcaster Seo Ha-yan announces the opening of the first pop-up store for her fashion brand Lavender & Oat, creating an opportunity to meet fans in person.

The event, held from October 17 to 23 on the 5th floor of Hyundai Department Store Trade Center in Gangnam-gu, Seoul, will feature various events and promotions to celebrate the launch of the 25FW 'Calm Elegance, Everyday' collection. Operating hours are from 10:30 AM to 8:00 PM, with extended hours until 8:30 PM for the first three days (October 17–19).

Visitors to the pop-up store can receive a travel pouch worth 80,000 KRW and a Minimalnees skincare set daily, limited to the first 20 customers. All customers who purchase outerwear will receive a wool muffler as a gift. Additionally, gift events based on purchase amounts will be held, offering abundant benefits.

The pop-up store will also offer a preview of the 25FW collection, with a permanent 10% discount on all products, and a special promotion with discounts of up to 70% on selected items. Exclusive pop-up limited items will also be showcased, attracting customer interest.

Seo Ha-yan expressed that she has prepared with excitement as this pop-up store is her first opportunity to communicate directly with customers beyond online channels. She looks forward to warm support and visits, eagerly awaiting many guests.