
Kim Jaejoong has been selected as the global model for the derma brand Mediheal. On the 10th, Mediheal raised fans' expectations by revealing the 'GUESS WHO' image through its official SNS. Then, on the 13th, Mediheal officially announced Kim Jaejoong as the brand model. This announcement received a warm response from many fans.
Mediheal is a representative K-derma brand from Korea, offering flagship products such as pads and mask packs tailored for various skin benefits. The brand enjoys great popularity in the global market with its high-quality products. Mediheal's products help address various skin concerns and have gained trust among consumers.
Kim Jaejoong is a K-pop artist representing not only Korea but also Asia. In addition to his activities as a singer, he is actively involved in various fields such as entertainment, acting, and producing. Kim Jaejoong has a solid fandom across different age groups, and his popularity continues to rise both domestically and internationally.
Mediheal stated, "Despite being in his 23rd year since debut, Kim Jaejoong continues to show an unwavering visual and is an artist with diverse charms." They added, "He was selected as a model because he aligns with Mediheal's long-loved image. We expect to create synergy through his various facets."
Kim Jaejoong's appointment is expected to be a significant turning point in Mediheal's marketing strategy. The brand plans to strengthen its position in the global market by leveraging Kim Jaejoong's recognition. He will participate in various Mediheal campaigns and advertisements, which are expected to effectively convey the brand's message.
Mediheal believes that collaboration with Kim Jaejoong will help secure a new consumer base and further enhance the brand's value. Kim Jaejoong's influence has already been proven through collaborations with many brands. He values communication with his fans, which is expected to further strengthen the relationship with the brand.
Kim Jaejoong's selection as a model is anticipated to have a positive impact on Mediheal's marketing strategy. Mediheal plans to conduct various promotions with Kim Jaejoong and expand touchpoints with consumers. The brand intends to approach consumers more familiarly by utilizing Kim Jaejoong's image.
Through Kim Jaejoong, Mediheal has seized an opportunity to further strengthen its competitiveness in the global market and increase brand awareness. Kim Jaejoong's fans are looking forward to his new activities and are expected to show increased interest in Mediheal's diverse products. Mediheal will continue to strengthen communication with consumers through ongoing collaboration with Kim Jaejoong.