"Love Transfer 4" is setting new records in popularity. The TVING original "Love Transfer 4" recorded a paid subscriber contribution rate 530% higher than season 1, 149% higher than season 2, and 74% higher than season 3 as of 10 days after its release, showing growth that surpasses all previous seasons. This achievement has drawn attention as it was accomplished in the short span of just four episodes.

This season expanded viewer inflow by offering free live previews of episodes 1 and 3. The fast-paced and unpredictable narrative is producing "Love Transfer fans" at a quicker rate than previous seasons. On communities and social media, reactions continue such as "I've been obsessed with Love Transfer all holiday," "This is going to be a legendary season," "My dopamine exploded during the Jenga game scene," "I hope X's identity is revealed soon. I'm dying of curiosity," "I want to support both the reunion and the transfer, what should I do?" and "A series of legendary scenes."

In episodes 3 and 4 of "Love Transfer 4," released on the 8th, the four MCs Simon Dominic, Lee Yong-jin, Kim Ye-won, and Yura watched over the pink mood of the male and female residents alongside BOYNEXTDOOR's Seongho and Myeong Jaehyun, showing over-immersed reactions. The love story of the first X couple was revealed, and with the arrival of a new female resident, the dopamine levels reached their peak. As a result, "Love Transfer 4" has maintained its dominant popularity by ranking first in weekly paid subscriber contributions for two consecutive weeks.

The first date, initiated by the female residents' nominations, brought a subtle tension and excitement to the transfer house. The female residents actively approached those they were interested in, engaging in flirting offensives and deepening the warmth of their relationships through sincere conversations. This development heightened curiosity about the upcoming storyline.

After the date, a Jenga game was played to get to know each other better, raising heart rates. The following day's free date significantly shook up the dynamics of the relationships, and with the arrival of a new female resident, the atmosphere in the transfer house rapidly changed. Amid the turbulent situation, someone felt confused by X's changed attitude and fell into complex emotions. The network of relationships among the young men and women began to intertwine even more intricately.

Episode 5 of "Love Transfer 4" will be previewed live for free on TVING starting at 6 PM on the 15th. VOD will be available from 8 PM. The season's success is the result of a combination of various factors, attracting high interest from viewers. Expectations for how the story will unfold continue to grow.