BABYMONSTER is gaining popularity with their 2nd mini album 'WE GO UP.' YG Entertainment has been operating the 'BABYMONSTER 2nd MINI ALBUM [WE GO UP] POP-UP STORE' on the first floor open stage of Shinsegae Department Store Gangnam Branch in Seoul since the 11th. This pop-up store, held in the busy downtown area of Seoul, is attracting attention from MONSTIES (the fandom name) and passersby.

On the first day, the 11th, despite opening at 10 a.m., a long queue had formed from early dawn. Not only domestic fans but also overseas fans of various ages visited the site, showing enthusiastic interest in BABYMONSTER's comeback. The on-site setup of the pop-up store has received positive reviews. Large portraits of the members were placed on pillars surrounding the main space, and the walls were decorated with design elements reflecting the album concept.

More than 30 types of various merchandise planned to commemorate this comeback are targeting fans' tastes. Receipt-shaped prints containing heartfelt messages from the members and a message wall where fans respond with handwritten notes have received positive reactions among fans. Additionally, interactive content such as the stopwatch game '4.1 Second Time Mission,' commemorating BABYMONSTER's debut date of April 1, 2024, and the 'Symbol Hunt,' which involves finding Easter eggs in the music video, are also receiving great responses.

Fans are sharing memories related to this pop-up store on social media. After completing each event, they certify the souvenirs received from the 'Stamp Rally,' and upload images of the 'Special Photo Frame,' which is decorated with different designs each day, expressing their anticipation for BABYMONSTER's activities.

BABYMONSTER made their comeback on the 10th with the 2nd mini album 'WE GO UP.' The music video for the title track 'WE GO UP' surpassed 40 million views on YouTube within four days of its release. The recently released exclusive performance video captures BABYMONSTER's aura perfectly blended with a hip-hop mood and showcases the new song's performance on a grand scale, continuing the music video's popularity.

This comeback by BABYMONSTER is being carried out in a way that strengthens communication with fans. The pop-up store offers various programs that fans can directly participate in and experience, deepening the bond with fans. This plays an important role in BABYMONSTER's growth process.

BABYMONSTER's activities will continue in the future. Through this pop-up store and comeback, fans have the opportunity to experience BABYMONSTER's new musical world and watch their growth process. BABYMONSTER plans to continue communicating with fans through various content and activities.