San of the group ATEEZ has been appointed as a global ambassador for the Italian luxury brand Dolce&Gabbana. On the 15th, Dolce&Gabbana officially announced this by releasing new images featuring San. The released photoshoot captured San's chic visuals and stylish charm well, receiving positive responses from global fans.

San wore the brand's 2025 Fall/Winter collection and posed in front of the camera. The motif of this collection is the elegance and spotlight allure of timeless silver screen icons. San perfectly embodied these elements, drawing admiration. His unique charisma and diverse charms harmonize well with the essence of the Dolce&Gabbana brand. This creates a special synergy between the brand and music, which is expected to further strengthen their bond.

San's relationship with Dolce&Gabbana has been ongoing. Last year, he attracted attention by wearing a stage outfit specially made by the brand at the United States' largest music festival, the Coachella Valley Music and Arts Festival. Additionally, he graced various events such as the brand's haute couture show "Alta Moda" last year, and the "2025 Spring/Summer Women's Collection Italian Beauty" and "2025 Fall/Winter Women's Collection Cool Girls" this year.

Regarding his appointment as a global ambassador, San expressed, "I am proud and excited to start this journey with Dolce&Gabbana. I look forward to creating meaningful moments together." His statement reveals his anticipation for the collaboration with the brand.

Meanwhile, ATEEZ, the group San belongs to, recently held a tour in Japan. They performed in Saitama, Japan, for three days from September 13 to 15, and also held concerts in Nagoya on the 20th and 21st. The final performances of the tour are scheduled to take place in Kobe on the 22nd and 23rd. Through this tour, ATEEZ plans to strengthen communication with their Japanese fans and further expand their global fanbase.

The collaboration with Dolce&Gabbana is expected to have a positive impact on ATEEZ's global activities. Through their relationship with the brand, ATEEZ is likely to break down the boundaries between fashion and music and create new content. San's appointment as an ambassador can be seen as part of this trend.

ATEEZ will continue to communicate with global fans through various activities. They plan to expand their influence not only in music but also in fashion, solidifying their position as artists. San's appointment as a Dolce&Gabbana ambassador will be an important milestone marking the beginning of these changes.