
&TEAM of HYBE GLOBAL GROUP is opening their first pop-up store in Korea. According to their agency YX Labels on the 17th, the '&TEAM KR 1st Mini Album "Back to Life" POP-UP' will be held from October 28 to November 4 in the Yeonmujang-gil area of Seongsu-dong, Seongdong-gu, Seoul. This pop-up store is an official offline event held to commemorate &TEAM's Korean debut.
The pop-up space will be decorated with visuals expressing the album's message and various official merchandise. It is a space prepared to offer fans diverse entertainment and new experiences. Detailed information about the event and product lineup will be announced later through &TEAM's official channels.
&TEAM is HYBE's first overseas localization group, having debuted in Japan in 2022. Building on their success in Japan, they are entering the Korean market. Their third single, "Go in Blind," released last April, surpassed 1 million cumulative shipments and received a "Million Certification" from the Recording Industry Association of Japan.
&TEAM's first Korean mini album "Back to Life" will be released on October 28, the day the pop-up opens. This activity in the heart of K-pop marks a new starting point announcing &TEAM's musical growth and global leap. They plan to strengthen communication with Korean fans and solidify their position in the global market through various content.
Based on their successful activities in Japan, &TEAM is expected to draw positive responses in Korea as well. They will provide more diverse and rich experiences through meetings with Korean fans.
This pop-up store will offer an opportunity to directly experience &TEAM's music and message, serving as an important occasion to strengthen communication with fans. &TEAM will continue to lead the global expansion of K-pop through various activities.
Detailed information to be released through &TEAM's official channels is expected to attract great interest from fans. They plan to form a stronger fan base through communication with fans both domestically and internationally.
&TEAM's first Korean mini album "Back to Life" is an important work marking their first step in the Korean market, containing their musical direction and vision. Fans will be able to experience &TEAM's new musical colors through this album.
&TEAM will continue to strengthen connections with global fans through various musical attempts. This pop-up store is the first step, providing fans with a special experience.
&TEAM's Korean debut is regarded as an important milestone in the globalization of K-pop. They plan to open new horizons for K-pop through various activities in the future.
&TEAM's first pop-up store will offer Korean fans special memories and serve as an important milestone in their musical journey. Fans can join &TEAM's new beginning and watch their growth process.
Through this pop-up store, &TEAM will further strengthen communication with Korean fans and solidify their position in the global market through diverse content. They will continue to be key players leading the new flow of K-pop.