Criticism continues to mount regarding a recent charity event hosted by a women's fashion magazine. The organizer has remained silent on the matter. The "20th W Korea Breast Cancer Awareness Campaign Charity Event," held on October 15 at the Four Seasons Hotel in Jongno-gu, Seoul, was organized by W Korea and has been held annually since 2005. The event was initiated to raise awareness about breast cancer and emphasize the importance of early screening.

This year's event was attended by about 100 famous celebrities, including BTS members RM, J-Hope, and V, aespa, (G)I-DLE, Ive's An Yujin and Jang Wonyoung, and Big Bang's Taeyang. The event was shared through the official account, showing attendees raising glasses and enjoying music and parties. These scenes were criticized for being far from the event's purpose of improving breast cancer awareness.

In particular, Jay Park's performance of his song "Body" sparked controversy. The lyrics emphasize women's body parts, raising concerns that it could cause discomfort to breast cancer patients. Jay Park apologized, saying, "If any cancer patients felt uncomfortable because of my performance, I sincerely apologize."

The amount of donations raised at the event also came under scrutiny. According to W Korea, the total amount donated to breast cancer organizations over the past 20 years is 1.1 billion KRW, averaging only 55 million KRW per year. This figure is significantly lower compared to the 4.2 billion KRW accumulated by "Pink Run," operated by the Korea Breast Health Foundation. Netizens criticized, questioning, "How does a celebrity social party help improve breast cancer awareness?"

The organizer has not issued an official statement regarding the controversy and only responded to inquiries from Xportsnews with, "We will discuss it internally." No further contact was made by the afternoon of the 17th. Meanwhile, critical comments related to the event flooded the magazine's account, further spreading the controversy.

Some stars who attended the event spoke out for breast cancer awareness and studied the topic before participating. Ive's Rei mentioned during a live broadcast with fans, "I hoped awareness would improve." Ailee's Wonhee urged, "Don't miss even the smallest signs; start with screening," raising awareness.

On the other hand, photos and videos showing behavior far from the event's purpose dominated, increasing criticism. The organizer deleted posts related to the event but has not issued an official explanation or apology. As a result, the controversy has not subsided, and criticism toward the attending stars and sponsoring brands continues.

W Korea has faced criticism for the inappropriate event name, and the past use of the term "breast cancer party" has been reexamined. The organizer deleted the related posts but continues to remain silent without explanation or apology.

This controversy highlights concerns that the essence of the breast cancer awareness campaign has been diminished and serves as a reminder of the social responsibility associated with charity events.