BTS's V is exerting powerful influence in the global fashion industry. The luxury brand Celine has achieved significant growth through V's ambassador activities. After Paris Fashion Week concluded, the fashion world has been paying attention to the EMV (Earned Media Value) report analyzing how much value V has created for the brand.

V recorded the highest EMV of $13.1 million (approximately 18.9 billion KRW) among Korean stars attending Paris Fashion Week. This figure proves his influence as Celine's global ambassador. According to Lefty, an influencer media value analysis platform, BTS members generated a total EMV of $39.26 million (approximately 56 billion KRW) during the '2026 Spring/Summer' Fashion Week. Among them, V's EMV accounted for 34% of the total, equivalent to 18.9 billion KRW, making him the member with the highest economic value.

During the entire 2025 Fashion Week period, V achieved the highest individual EMV among Korean stars across the four major fashion weeks—New York, London, Rome, and Paris—demonstrating his unique status in the global fashion industry. Following Lefty's announcement, Celine newly entered the 'Top 10 Brand EMV Rankings' at 8th place during Paris Fashion Week. This contrasts with last year when V was inactive due to military service and the brand did not rank.

XFashion reported that 37 million posts worldwide on X (formerly Twitter) became a hot topic during Paris Fashion Week. Along with this, Lefty's analysis revealed the 'Top 5 Most Mentioned Brands.' Although Celine's official X account has 137,000 followers, which is fewer than Dior's 9.313 million and Louis Vuitton's 9.77 million, it ranked 2nd among the 'Top 5 Most Mentioned Brands.' Of these mentions, 70% were related to V.

Vogue Business announced the 'Top 10 EMV Brands' analyzed by global PR firm Carla Otto and Lefty, combining the four major fashion weeks. Celine ranked 10th with an EMV of approximately $26 million. V's EMV accounts for 50% of Celine's total EMV.

In 2023, when V officially began his activities as Celine's ambassador, he recorded an EMV of $274 million (approximately 390 billion KRW) as the 'Most Influential Celebrity in Fashion' announced by Lefty, ranking first among male celebrities worldwide. V has established himself not only as a K-pop artist but also as a fashion icon, playing a key role in the growth and economic value creation of global fashion brands.

These achievements clearly demonstrate V's status in the fashion industry and the economic impact he has on brands. The collaboration with Celine contributes not only to V's personal growth but also to strengthening the brand's global position. V's influence is expected to continue bringing significant changes to the fashion world.