Boy Next Door returns with new album 'The Action'


The group BOYNEXTDOOR is making a comeback with their new album, "The Action." They will release the mini-album "The Action" and the music video for the title track "Hollywood Action" at 6 PM on the 20th. The six members have poured their aspirations for growth and becoming a "better me" into this album. Having participated in the production of all the songs, they aim to captivate listeners with music that reflects the team's unique character.

The lyrics written by BOYNEXTDOOR themselves are also drawing attention in this album. They contain various stories of willingly taking on challenges and taking action. "Live In Paris" expresses the pain of creation, "JAM!" conveys musical communication with friends, "Bathroom" depicts the confusion experienced in a romantic relationship, and "You Know" captures the moment leading to a breakup, each song presenting a different atmosphere. The title track "Hollywood Action" emphasizes a challenging attitude and confidence, showcasing the enhanced capabilities of the team's production. While Myung Jaehyun, Taesan, and Unhak have continued working on the songs, Lee Han is credited on the title track.

The title track "Hollywood Action" exudes confidence like a Hollywood star. The team's signature vivid and intuitive lyrics still shine, and the members' proactive and confident attitudes add to the song's charm. The swing rhythm, lively brass performances, and the six members' smooth vocals and rap blend together to create an atmosphere like watching a movie. BOYNEXTDOOR has prepared impressive visuals that match the song's mood, and the partially released highlight performance is filled with powerful moves, raising anticipation for the full-stage performance. Choreographer Bada participated in creating the choreography for "Hollywood Action," adding a unique flair.

BOYNEXTDOOR continues its steep rise, achieving a "career high" with every album. They achieved two consecutive million-selling albums with mini 3rd album "19.99" and mini 4th album "No Genre." "No Genre" recorded first-week sales of 1,166,419 copies, about a 54% increase compared to the previous album's first-week sales of 759,156 copies. On music charts, both the title track and the B-sides are well-positioned, establishing them as a "music powerhouse."

Their global expansion is also remarkable. All four mini-albums released by BOYNEXTDOOR have entered the US Billboard main album chart, "Billboard 200." This summer, they successfully completed their first solo tour, "BOYNEXTDOOR TOUR 'KNOCK ON Vol.1'," with 23 performances in 13 cities, and showcased their presence in the global music market by performing at "Lollapalooza Chicago."

Amid growing anticipation for the new release, BOYNEXTDOOR will hold a comeback showcase at KBS Arena in Gangseo-gu, Seoul, at 8 PM on the 20th, the day of the album release. They will then perform "Hollywood Action" on Mnet's "M Countdown" on the 23rd, KBS2's "Music Bank" on the 24th, MBC's "Show! Music Core" on the 25th, and SBS's "Inkigayo" on the 26th.


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