Seventeen's S.Coups solidified his position as a global fashion icon by closing the 2026 Spring/Summer fashion show of the luxury brand BOSS held in Milan, Italy.

At the fashion show held on the 26th (Korean time), S.Coups appeared as the final model on the BOSS runway, becoming the first K-pop singer to do so and exuding an overwhelming presence. Wearing a black shirt and hat, he captivated the audience with a serious yet sophisticated atmosphere. Facing sideways with a contemplative pose, he perfectly embodied a trendy style, elevating the mood of the event.

In addition to attending the fashion show, S.Coups recently updated fans on his SNS. Wearing a white long-sleeve T-shirt with a black hoodie, he revealed himself cooking in the kitchen, showcasing a comfortable yet fresh charm in his daily life. In particular, his serious focus on preparing sauce at the counter drew attention.

Earlier, on the 23rd, he attended a suitcase brand event held in Cheongdam-dong, Gangnam-gu, Seoul, together with Seventeen's Dino, spending time interacting with fans. There, his warm visuals and bright smile received enthusiastic responses from his female fans.

Meanwhile, Seventeen, to which S.Coups belongs, continues to be loved both domestically and internationally for their diverse music and stage performances. Through this appearance at the Milan fashion show, S.Coups further solidified his status as a fashionista. Attention is focused on what new influence he will have in the K-pop and fashion industries going forward.