
BTS's Jimin established himself as the most mentioned K-pop star at the 2026 SS (Spring/Summer) Paris Fashion Week. According to data from influencer marketing analysis platform Onclusive, this Paris Fashion Week recorded mentions eight times higher than New York Fashion Week and more than four times higher than Milan Fashion Week, becoming the center of attention.
Jimin was invited to participate in this fashion week as Dior's global ambassador. He appeared with a classic yet bold style, shining before and after the runway. Jimin captured 17.06% of the overall 'Share of Voice (SOV),' making him the most mentioned K-pop artist on social media. His sophisticated aura and gentle charisma earned praise from many foreign media outlets as "the true protagonist of Paris."
After Jimin's appearance, his photos and videos were explosively shared on social media. Especially behind Jimin posing at the event's photo zone, a photographer's surprised expression reflected in the gold-leaf Dior decoration was captured. This scene became known as "vivid evidence" of Jimin's on-site aura. The photo recorded over 6.5 million views on X (formerly Twitter) and was reborn into numerous parodies and memes.
Fans reacted with comments such as "A presence that even surprised Dior," "The photographer's expression explains everything," and "The real star of Fashion Week is Jimin." At this fashion week, Jimin remained a new legend in the fashion world.
Jimin's influence goes beyond just social media mentions. His style and presence at the fashion week left a strong impression on the global fashion industry. Dior was able to further strengthen its brand image through Jimin. His participation played a crucial role in Dior's marketing strategy.
Many celebrities attended the 2026 SS Paris Fashion Week besides Jimin. However, Jimin stood out with a unique presence among them. His style and charisma showed a distinctiveness that could not be compared to other celebrities. This became an opportunity to solidify his status in the fashion world.
Jimin's fashion choices received positive evaluations from many fans and fashion experts. He modernly reinterpreted Dior's classic designs and made them his own style. His fashion sense inspired many people.
At the 2026 SS Paris Fashion Week, Jimin's influence went beyond mere mentions and even impacted fashion trends. His style suggested new directions to many brands and designers. This also serves as an example of how K-pop artists can play an important role in the global fashion industry.
Jimin's achievements clearly show how K-pop artists can establish themselves in the fashion world. Through his successful appearance at fashion week, he further elevated K-pop's global status. His presence transcends the category of a mere artist and has become a global cultural icon.
At this Paris Fashion Week, Jimin set a new standard in the fashion industry. His participation presents the possibility for K-pop artists to break down the boundaries between fashion and culture. Jimin will continue to be an important figure in the global fashion industry, and his influence will keep expanding.