Seventeen's S.Coups is attracting attention by participating in the global fashion brand BOSS's #BeYourOwnBOSS campaign. Recently, S.Coups shared scenes from the campaign collaboration with BOSS on his SNS, conveying the atmosphere of the Austin Grand Prix with the phrase "The ultimate access pass." He exuded his unique charisma while walking with one hand in his pocket, wearing a black short-sleeve T-shirt paired with white pants. His expressionless face in a corridor filled with lights, marked with a VIP badge, left a sophisticated and strong impression.

This campaign is conducted under the slogan '#BeYourOwnBOSS,' emphasizing one's own style and individuality, and through this activity, S.Coups is proving his unique presence on the global fashion stage as a K-pop idol. In particular, last September, he made a record as the first K-pop singer to walk the runway at an Italian fashion show by closing the BOSS 2026 Spring/Summer show at Milan Fashion Week, receiving explosive reactions.

S.Coups has consistently shown his versatile side, crossing music and fashion. Through his participation in this BOSS campaign, he is expanding his position as a fashion icon and communicating with fans worldwide. He is expected to continue active activities in various fields both domestically and internationally, based on his own personality and style.