
Mega MGC Coffee announced on the 23rd that it will release two special collaboration goods with global K-POP artist RIIZE. The goods consist of the 'RIIZE Love Dome Tumbler Set' and the 'RIIZE Memories Beam Camera Keyring.' These goods were created under the concept of "The universe within me filled with support alongside RIIZE."
The 'RIIZE Love Dome Tumbler Set' was made to faithfully replicate the official light stick shape of the artist. This tumbler features a detachable dome-shaped magnetic lid that can be used as an object, and a strap is added to the body to enhance practicality and portability. With a capacity of 500ml and excellent heat and cold retention functions, it can be used conveniently in daily life. Additionally, the tumbler set includes seal postcard stickers capturing the members' adorable moments, stimulating fans' desire to collect.
The 'RIIZE Memories Beam Camera Keyring' contains special moments shared between Mega MGC Coffee and RIIZE. When the beam is projected onto a wall in a dark place, special cuts of RIIZE members, only viewable at Mega MGC Coffee, are clearly displayed. This keyring is designed in the shape of a guitar symbolizing RIIZE, and it includes an adjustable strap allowing for various styling options.
Mega MGC Coffee began its collaboration with RIIZE starting with RIIZE's first full-length album 'ODYSSEY (MEGA SMini ver.)' and has been running the 'SMGC Campaign' with RIIZE since last summer. This fall season marks the highlight of the campaign, celebrating RIIZE's 2nd debut anniversary with various promotions such as fan sign events and the release of collaboration goods. As a result of these efforts, sales of new fall season menu items surpassed approximately 5.1 million cups. In particular, the 'Yogurt Gelato Choco Berry Mix' recorded explosive popularity, selling over 2.5 million units as a single item.
A representative from Mega MGC Coffee stated, "We launched the MGC X RIIZE collaboration goods and held a fall season commemorative fan signing event with the hope that fans would enjoy interacting with the brand in more diverse ways. Through this, we were able to communicate directly with fans and convey the campaign's meaning more deeply."
These goods will be gradually unveiled at Mega MGC Coffee stores. They are expected to strengthen communication with fans and contribute to enhancing the brand's value. The collaboration with RIIZE will continue, with various events and promotions planned for the future.



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