BTS's Jungkook is gaining global attention with Calvin Klein's new video. In a short clip released on Calvin Klein's official SNS, Jungkook showcases a classic style by pairing a denim jacket with pants and delivers the line, "Do you have your Calvins on?" The video captivates viewers with its clean styling and Jungkook's bright dimpled smile.

The video recorded 8.6 million views on Instagram within 15 hours of release and surpassed 5.2 million views on TikTok. Within 20 hours, Instagram views exceeded 10 million. As of 6 a.m. on the 23rd, Instagram views reached 11.79 million. The hashtag #JUNGKOOKXCALVINKLEIN ranked 5th in real-time global trends on social platform X, proving Jungkook's influence.

Jungkook's fashion impact was also confirmed at the recent New York Fashion Week. On the day he attended the 2026 S/S Calvin Klein show, social posts related to Jungkook generated explosive engagement. During this period, the brand's total media value was estimated at approximately $7.44 million, accounting for about 30% of the total media value. The top five video posts on Calvin Klein's official account alone generated 4.4 million engagements.

An Instagram post capturing Jungkook's arrival at the event created an exposure value of $825,000. This achievement further highlights Jungkook's brand power. An analysis of 150 influencers and celebrities attending New York Fashion Week showed Jungkook ranked first with 55.09% of social media mentions, more than double the second place's 24.60%.

Jungkook is expanding his influence at the intersection of music and fashion, and Calvin Klein's short-form video contributes to effectively delivering the product and message through his concise lines and movements. Calvin Klein is strengthening communication with young consumers through Jungkook, which is expected to have a positive impact on the brand's image and sales.

Jungkook's video goes beyond a simple advertisement, playing a role in leading global fashion trends. His style and message inspire many and attract attention in the fashion industry. This influence is expected to positively affect not only Jungkook's personal brand value but also Calvin Klein's market share.

Jungkook's influence in fashion and music is expected to continue expanding. His collaboration with Calvin Klein is an important milestone in establishing him as a fashion icon, bringing benefits to both the brand and the artist.