A relay of support from Shin Seung-hoon's junior artists continues. Shin Seung-hoon released his 12th full-length album, "SINCERELY MELODIES," on September 23. The vocal challenge video for "Gravity Called You," one of the double title tracks of this album, attracted attention. The challenge featured actors and singers including Yoon Hyun-min, So Soobin, An Shin-ae, Jo Jazz, Son Seung-yeon, Izell, Heo Yong-byeol, Yoo Chae-hoon, and Jung In. Each artist's vocal challenge video was posted on Shin Seung-hoon's SNS, where he added phrases such as "The song takes on various colors depending on the singer" and "Time brings about the completion of an incredible vocal."

Pianist Yuki Kuramoto presented an emotional piano performance of the sixth track on this album, "Learning to Say Goodbye." "Gravity Called You" is a song that expresses the beginning and end of love and the emotions that follow through the harmony of acoustic and electric guitars. Shin Seung-hoon has been praised for conveying musical depth with his delicate vocals.

Along with the release of his 12th full-length album "SINCERELY MELODIES," Shin Seung-hoon appeared on various platforms such as KBS2's "Immortal Songs: Singing the Legend," "The Seasons - 10CM's Ssudam Ssudam," SBS PowerFM's "Escape at 2 PM Cultwo Show," and Dingo Music's "Killing Voice." This is regarded not merely as an album release but as a demonstration of his enduring strength over 35 years through live performances.

Shin Seung-hoon actively participated in music variety shows with a primary audience of the 2030 generation, once again revealing his unique legendary status. Through his 35 years of musical passion, he delivered deep emotion. He is also scheduled to appear on tvN's "You Quiz on the Block," airing at 8:45 PM on the 22nd, where he will share sincere stories about his musical life and present sweet live performances including "I Believe."

From November 1 to 2, Shin Seung-hoon will hold a solo concert titled "2025 THE Shin Seung-hoon SHOW 'SINCERELY 35'" at Olympic Hall in Seoul Olympic Park. This concert will feature a setlist including his all-time hits and new songs, meeting with fans. Shin Seung-hoon is expected to demonstrate his enduring presence as the "Emperor of Ballads."