BTS member Jimin ranked first in the individual idol brand reputation in October 2025. According to the big data analysis results of October by the Korea Corporate Reputation Research Institute, Jimin's brand reputation index was calculated at 8,230,450. This is a 48.65% increase compared to 5,536,876 in September.

The brand reputation index is calculated by comprehensively reflecting consumers' participation index, media index, communication index, and community index. In Jimin's case, the participation index was 115,278, the media index was 392,400, the communication index was 3,879,866, and the community index was 3,842,904. These figures reflect the impact of consumers' online activities on brand consumption.

In second place was BLACKPINK's Rosé, with a brand reputation index of 5,818,621. Rosé's participation index was 354,904, media index was 444,410, communication index was 1,679,153, and community index was 3,340,154. This is a 22.77% increase from 4,739,276 in September.

In third place was IVE's Jang Wonyoung, with a brand reputation index of 5,621,248. Jang Wonyoung's participation index was 652,692, media index was 708,732, communication index was 1,749,168, and community index was 2,510,657. Jang Wonyoung's brand reputation index decreased by 26.45% compared to 7,643,112 in September.

In fourth place was BTS's Jungkook, with a brand reputation index of 4,719,243. Jungkook's participation index was 56,680, media index was 317,496, communication index was 1,843,927, and community index was 2,501,141. This is a 14.80% increase compared to 4,110,737 in September.

In fifth place was BLACKPINK's Jennie, with a brand reputation index of 4,553,544. Jennie's participation index was 281,874, media index was 426,749, communication index was 1,505,176, and community index was 2,339,745. Jennie's brand reputation index decreased by 0.95% compared to 4,597,419 in September.

Korea Corporate Reputation Research Institute Director Koo Chang-hwan stated, "In the individual idol brand reputation rankings for October 2025, BTS's Jimin brand ranked first." He explained, "The big data analysis of individual idol brands showed an increase from 134,456,996 in September to 144,546,882, a 7.50% rise." Additionally, he added that in detailed analysis, brand consumption increased by 13.93%, brand issues rose by 13.40%, brand communication increased by 6.41%, and brand diffusion rose by 6.15%.

In link analysis, Jimin's brand recorded high scores for 'kind,' 'warm,' and 'congratulate,' and in keyword analysis, 'Paris Fashion Week,' 'birthday,' and 'ARMY' stood out. In the positive-negative ratio analysis, the positive ratio was calculated at 93.71%.

The top 30 individual idol brand reputation rankings for October 2025 are as follows: 1st BTS Jimin, 2nd BLACKPINK Rosé, 3rd IVE Jang Wonyoung, 4th BTS Jungkook, 5th BLACKPINK Jennie, 6th BTS Jin, 7th IVE An Yujin, 8th BTS V, 9th BLACKPINK Lisa, 10th Red Velvet Joy, 11th EXO Kai, 12th IVE Liz, 13th Red Velvet Irene, 14th IVE Rei, 15th BIGBANG G-Dragon, 16th ASTRO Cha Eun-woo, 17th Girls' Generation Yoona, 18th aespa Winter, 19th BLACKPINK Jisoo, 20th WJSN Dayoung, 21st SHINee Key, 22nd BTS RM, 23rd Red Velvet Seulgi, 24th Red Velvet Wendy, 25th EXO Baekhyun, 26th IVE Gaeul, 27th Oh My Girl Mimi, 28th (G)I-DLE Miyeon, 29th TWICE Sana, 30th WJSN Yeoreum.