The pajama brand Dossy has launched a new collection featuring NMIXX's Haewon as the model. According to the announcement made on the 23rd, Haewon attracts consumers' attention by showcasing various pajamas in the released images.

Haewon's clear image harmonizes with Dossy's emotional pajama designs, and the product she wore immediately after being selected as the official model, called the "Haewon Pick Pajamas," is selling quickly. A Dossy representative stated, "Through Haewon, we were able to simultaneously show the comfort and style that the brand aims for."

Dossy is a brand worn by famous celebrities such as BTS's V and G-Dragon, leading the trend that "pajamas are also part of fashion." The brand plans to continuously offer products that provide both comfort and style to consumers.

Dossy's new collection is receiving positive responses from consumers. Since Haewon's appointment as a model, there has been an analysis that the brand's recognition and sales have increased. Dossy plans to set new standards for pajamas with various lineups in the future.

Dossy's pajamas are highly rated not only for their design but also for their comfort. Consumers report that Dossy's products have established themselves as fashion items that can be comfortably worn in everyday life. This aligns with the brand image Dossy pursues, and continuous growth is expected.

The brand plans to offer more diverse styles to consumers through collaboration with Haewon. Dossy added, "We will continue to meet consumers' expectations with various lineups."

Dossy has been a brand gaining attention in the fashion industry in recent years, strengthening its position in the pajama market. The brand releases products reflecting consumers' diverse tastes, presenting designs that consider both fashion and practicality.

Dossy's pajamas are available for purchase both online and in offline stores, allowing consumers to choose from a variety of styles and designs. The brand continuously launches new products to enhance its competitiveness in the market.

Dossy's new collection has a high potential to establish itself as a new fashion item for consumers. Through collaboration with Haewon, the brand is creating opportunities to reach more consumers.

Dossy plans to increase brand awareness through various marketing strategies and strengthen communication with consumers. The brand's continuous growth and development are anticipated.