Musinsa announced on the 24th that it has selected Sung Hoon of the boy group ENHYPEN as the official ambassador for Musinsa China. This selection is part of a strategy to sustain the growth of Musinsa Store and Musinsa Standard, which recently entered the Chinese market.

Last month, Musinsa opened the 'Musinsa Standard' flagship store on Tmall, China's largest e-commerce platform. Following that, the 'Musinsa Flagship Store' was also launched. These two stores recorded transactions exceeding 500 million KRW within two weeks of opening. Musinsa explained the reason for selecting Sung Hoon as ambassador, stating, "He has an iconic image and is gaining widespread popularity in China, making him the ideal figure to enhance the local influence of K-fashion."

To commemorate the ambassador selection and the official opening of Musinsa Store on Tmall, Musinsa will hold the 'Tongkuan (同款, same style)' campaign and a special exhibition with Sung Hoon on the 27th. This campaign was planned to reflect the trend of Chinese consumers wearing the same products as their favorite celebrities. By showcasing products personally worn by Sung Hoon, the campaign aims to increase familiarity with K-fashion and strengthen connections with local consumers.

Musinsa is promoting the global expansion of K-fashion through collaboration with Sung Hoon. As a member of ENHYPEN, Sung Hoon enjoys great popularity both domestically and internationally, and his influence is expected to positively contribute to enhancing Musinsa's brand image.

Through this campaign, Musinsa plans to further solidify its position in the Chinese market. By localizing K-fashion strategies, it aims to get closer to Chinese consumers and focus on raising brand awareness through Sung Hoon.

As Musinsa's ambassador, Sung Hoon will participate in various marketing activities. Musinsa plans to combine Sung Hoon's image and brand value to present attractive products to consumers. This will accelerate Musinsa's growth in the Chinese market and elevate the status of K-fashion.

Through collaboration with Sung Hoon, Musinsa intends to emphasize the brand's uniqueness and provide new experiences to consumers. Various promotions and events are planned, and marketing strategies leveraging Sung Hoon's fan base will be pursued.

This ambassador selection is regarded as an important decision to strengthen Musinsa's competitiveness in the Chinese market. Musinsa will focus on spreading the appeal of K-fashion further and enhancing communication with Chinese consumers through Sung Hoon.

Musinsa will continue to explore various strategies for sustained growth. Through collaboration with Sung Hoon, it plans to expand brand image and consumer touchpoints and further strengthen K-fashion's position in the global market.

Musinsa will maximize its achievements in the Chinese market through partnership with Sung Hoon and lay the foundation for the globalization of K-fashion. This campaign is expected to help Musinsa establish itself as a more familiar brand to Chinese consumers.

Musinsa is opening new possibilities for K-fashion through collaboration with Sung Hoon, and attention should be paid to its future moves. Musinsa's strategy for the global expansion of K-fashion will continue going forward.