Singer Jay Park is starting his career as a curator. Hyundai Card announced on the 24th that Jay Park has been appointed as the new curator of "Hyundai Card Understage." Jay Park is expected to perform his role as a curator together with the band wave to earth.

Since its opening in 2015, "Hyundai Card Understage" has featured various artists such as Yoo Hee-yeol, Kim Soo-ro, Jang Ki-ha, and Son Min-su as curators, showcasing Korean popular culture and classical performances. Hyundai Card described Jay Park as "a versatile artist who is an entrepreneur and producer leading various companies, discovering and nurturing artists," and stated that "he is suitable for expanding the genres of Hyundai Card Understage and writing a new history of performance culture."

Recently, on the 15th, Jay Park attended the "Love Your W 2025" breast cancer awareness campaign event hosted by W Korea at a hotel in Seoul and performed his hit song "MOMMAE." However, the performance received criticism for being inappropriate for a breast cancer awareness event. In response to the controversy, Jay Park explained, "The party and performance after the official breast cancer campaign event were for those present who gathered with good intentions and hearts, excluding busy schedules." He added, "If any cancer patients felt uncomfortable or displeased watching my performance, I apologize. I also performed diligently without pay, despite being injured. Please do not misuse that good intention."

Subsequently, Jay Park attracted attention by not attending a luxury brand event scheduled for the 23rd. The official reason for his absence has not been disclosed. His curator activities and recent controversy are drawing attention to how they might affect his future music career.

Jay Park's curator activities will focus on new performance planning and artist discovery at Hyundai Card Understage. Hyundai Card expects that Jay Park's management and producing experience will have a positive impact on performance culture.

In addition to his music activities, Jay Park has shown interest in various social issues and participated in the recent breast cancer awareness campaign. However, criticism of his performance has sparked ongoing discussions about social responsibility.

Jay Park's curator activities and recent controversy mark an important turning point that will determine the direction he takes moving forward. Hyundai Card Understage plans to present new genres and formats of performances with Jay Park's participation. These changes are expected to contribute to the development of Korean popular culture.

Jay Park will continue to communicate with the public through various activities. How his music and social messages harmonize will be a key point to watch in the future.