Girl group ILLIT has confirmed their comeback date. ILLIT will release their first single, "NOT CUTE ANYMORE," on November 24. This new release comes about five months after their third mini-album, "bomb," which was released in June.

"NOT CUTE ANYMORE" carries the meaning of "no longer cute." Their agency, Belieflab, explained that the song honestly expresses the moment when one begins to realize that the way the world sees me and the way I see myself are not the same. ILLIT is gaining popularity with their trendy sensibility and bright, lively charm.

ILLIT's previous title track, "Do the Dance," has remained on major domestic music charts for a long time. Last month, they officially debuted in the Japanese music market with the single "Toki Yo Tomare," which ranked at the top of major local charts such as Oricon and Billboard Japan.

Belieflab stated that ILLIT is appearing on popular Japanese music shows, variety programs, and large-scale festivals, and they are receiving numerous offers as advertising models. ILLIT will hold an encore fan concert, "2025 ILLIT GLITTER DAY," over two days on November 8 and 9 at Olympic Hall in Olympic Park, Songpa-gu, Seoul.

ILLIT's third mini-album "bomb" broke their previous sales records in its initial week and entered the Billboard 200, the main US album chart, confirming their global popularity. This year, ILLIT has been actively promoting in both Korea and Japan.

ILLIT's first solo concerts received enthusiastic responses in both Korea and Japan. Following their Seoul concert in June, they sold out all shows of the fan concert "2025 ILLIT GLITTER DAY" held in Kanagawa and Osaka, Japan, in August and September, proving their ticket power.

Ahead of their November comeback, the encore concert at Olympic Hall in Olympic Park, Songpa-gu, Seoul, on November 8 and 9 sold out on the first day of pre-sale. Pre-orders for "NOT CUTE ANYMORE" will begin at 11 a.m. on the same day.

Meanwhile, BTS leader RM will deliver the keynote speech at the CEO Summit, a side event of the Asia-Pacific Economic Cooperation (APEC) Leaders' Meeting. RM will give the keynote address on the second day of the APEC CEO Summit, held on October 29 at Gyeongju Arts Center, under the theme "Cultural Creative Industries and the Soft Power of K-Culture in the APEC Region."

The speech will take place around 3 p.m. on the day and last approximately 10 minutes. The APEC CEO Summit is a business forum where leaders from 21 member countries and industry leaders gather to discuss innovative industries and new trends that are reshaping the global economic landscape. This year's summit is held under the theme "Beyond, Business, Bridge."

RM is the first K-pop artist to speak at this event. Fluent in English, RM will deliver his speech in English before global business leaders. He gave an impressive speech as a global youth representative at the UN General Assembly in 2018 and delivered a message of hope to the world during the COVID-19 pandemic in 2020.

HYBE is participating as a diamond sponsor, the highest tier among official sponsors of the APEC CEO Summit. HYBE is the only entertainment company among the sponsoring firms.