Seventeen collaborates with the global character The Smurfs. Pledis Entertainment announced on the 28th, "We are partnering with Peyo Company, which holds the rights to The Smurfs, to present collaborative content between Seventeen and The Smurfs."

The first step of this collaboration is the music video for the title track "God of Music" from their 11th mini album. The release date of the song coincides with The Smurfs' birthday, and both contents embody the value of coexistence. Smurf characters themed around Seventeen will also be revealed later. The 13 members transform into Smurf characters with blue skin, small stature, and magical abilities.

The Smurfs were created in 1958 by Belgian artist Pierre Culliford, who worked under the name Peyo. These characters gained global popularity through animations and other media. Pledis Entertainment explained, "This collaboration started from the shared values of teamwork, friendship, tolerance, fun, and cooperation pursued by both Seventeen and The Smurfs."

The agency added, "We ask for your great interest in the meeting of Seventeen, who has spread values of positivity and solidarity through music, and The Smurfs, who symbolize hope and happiness."

Seventeen has collaborated with numerous overseas characters. In the past, they worked with Sanrio characters to release various products and also introduced collaboration items with the Bearbrick collection and TeddyTales. This collaboration with The Smurfs can be seen as part of Seventeen's global brand expansion strategy.

Since their debut in 2015, Seventeen has gained great popularity domestically and internationally with their unique music and performances. They are known as a group that embraces various genres and values communication with fans. The collaboration with The Smurfs aligns well with Seventeen's brand image.

The Smurfs are beloved characters worldwide, reaching consumers through various products and content. Through this collaboration, Seventeen is expected to form a new fan base alongside The Smurfs' positive image.

Pledis Entertainment explained that this collaboration provides Seventeen with an opportunity to communicate with fans not only through music but also through diverse content. The release of Seventeen's new music video and the unveiling of the Smurf characters are generating great anticipation among fans.

Seventeen has already established their presence in the global market through collaborations with various international characters. They offer fans unique experiences through these partnerships. The collaboration with The Smurfs is a continuation of this strategy.

The Smurf characters are highly recognized worldwide and are utilized across various media. The collaboration between Seventeen and The Smurfs is expected to further highlight the positive images of both brands.

This collaboration will showcase Seventeen's musical growth while enhancing The Smurfs' brand value. Fans are looking forward to experiencing new content through the meeting of Seventeen and The Smurfs.

Pledis Entertainment plans to continuously provide additional information about the collaborative content between Seventeen and The Smurfs in the future. The release of Seventeen's new music and the Smurf characters is expected to attract significant attention from fans.