Seventeen's Joshua has been chosen as the advertising model for the global street-style shoe brand Onitsuka Tiger. Joshua recently shared photos from Onitsuka Tiger's 2026 Spring/Summer (SS26) campaign on social media, engaging with his fans.

In the released photoshoot, Joshua wore a clean white shirt paired with a black tie and pants, draping a jacket over one arm, creating a sophisticated atmosphere against a vintage indoor backdrop. In another shot, he appeared relaxed, leaning on a table while wearing a gray shirt and black tie. Outdoor photos showcased various styles, including a black top and gray knitwear, posing against a lush green natural background.

Joshua perfectly harmonizes with the brand by combining a neat yet charismatic visual with trendy fashion sense. Known for his refined image, he demonstrates a more mature and diverse charm through this advertisement.

Meanwhile, Joshua recently attended a photo event for the French high-jewelry brand held at COEX in Gangnam-gu, Seoul, showcasing his multifaceted appeal. He plans to continue active engagements across various fields in the future.