Lotte Wellfood announced on the 29th that it will launch a global integrated marketing campaign in major domestic and international cities such as New York, Los Angeles, Hanoi, and Seoul ahead of Pepero Day on November 11. This campaign aims to increase awareness of Pepero and Pepero Day through various on-site experiences, including outdoor advertisements and offline events.

The main message of the campaign is "Show your love with PEPERO." This message encourages sharing hearts with loved ones on Pepero Day, November 11. In particular, the key visual of this campaign features Pepero's global ambassador, Stray Kids, to resonate with fans worldwide.

In New York, digital advertisements will run on the giant screen of the TSX Broadway building in Times Square until the 16th of next month. This area is a key section visited by about 450,000 people daily, and Lotte Wellfood has been broadcasting Pepero advertising campaigns in Times Square for three consecutive years. On Pepero Day, an offline event will also be held at Father Duffy Square in Times Square. This event will include photo zones and event zones where visitors can taste and experience Pepero, along with side events such as K-pop dance performances. Additionally, since this day is Veterans Day, a commemorative ceremony will be held to invite Korean War veterans and present them with certificates of appreciation and gifts.

In Los Angeles, digital outdoor advertisements will run until the 24th of next month on The Twins building and near Koreatown. As the largest city in the western United States, this area will provide an opportunity to promote the Pepero brand to many consumers.

In Hanoi, Vietnam, an on-site experiential event will be held. From the 2nd to the 16th of next month, various programs such as photo zones and game zones will operate in the main atrium on the first floor of Lotte Mall Westlake Hanoi. This location has become a must-visit tourist spot in Vietnam, and the campaign plans to effectively promote the Pepero brand and Pepero Day to both locals and tourists.

Domestically, outdoor advertisements will be displayed on four large electronic billboards near Hongdae Entrance Station in Mapo-gu, Seoul, and at 55 major subway stations including Seongsu Station and Gangnam Station. In particular, on Seoul Subway Line 2, an interactive event targeting Generation Z called "Find the Pepero Hidden by Stray Kids!" is currently underway. This event involves boarding a specially decorated train, scanning QR codes attached inside, and accessing the event page to enter.

A Lotte Wellfood official stated, "This year's campaign aimed to provide various brand experiences so that global consumers naturally recognize November 11 as Pepero Day," adding, "We will continue to strengthen brand activities based on key cities to establish Pepero Day as a global holiday."