Actor Park Bo-gum is drawing attention by participating in the large-scale integrated marketing campaign "Life is Daangn" for Daangn, Korea's leading local community platform. The campaign runs for six weeks until December 8 and, under the slogan "All life around me revolves around Daangn," showcases how various Daangn services—such as secondhand trading, part-time jobs, gatherings, neighborhood stores, real estate, used cars, and payments—connect everyday life.

In the campaign, Park Bo-gum transforms into a "part-time job interviewer," receiving enthusiastic responses from fans. In the released images, he wears a comfortable gray hoodie and jeans, smiling warmly against the backdrop of a red truck filled with flowers, either looking directly at the camera or making a V sign, creating a friendly and warm atmosphere. He also charms fans with scenes holding bouquets or posing with a doll character.

Through his official SNS, Park Bo-gum raised anticipation for the campaign by sharing the message, "Near you, warming the temperature of life @daangnmarket." His emphasis on small connections and warm communication in daily life effectively represents the modest happiness and empathy that Daangn pursues within local communities.

Daangn plans to use this integrated campaign to strengthen connections and trust among people while widely promoting the value of its diverse services. The "Life is Daangn" campaign with Park Bo-gum is expected to further elevate Daangn's status as a local lifestyle platform.