Seonghoon of the group ENHYPEN participated in JTBC's 2026 Milano Cortina Winter Olympics brand song. Released on October 29 on JTBC's YouTube channel, "Watch it, Feel it" is a song that expresses the young and cool energy of athletes on the Olympic stage and the thrilling moments that unfold in each competition through dynamic and trendy sounds. The track combines the powerful rap of Dynamic Duo with Seonghoon's captivating vocals.

Seonghoon is active as a public relations ambassador for the Korean Sports Council and was a member of the national figure skating reserve team before his debut. He has maintained a deep connection with sports. Through this song, Seonghoon has heightened anticipation and excitement for the Winter Olympics taking place next February.

Through his agency Belift Lab, Seonghoon stated, "I was happy just to be able to participate in 'Watch it, Feel it,' and it was an honor to work with senior artists." He added, "While recording, I naturally got excited and wanted to share it with ENGENE (the fandom name) as soon as possible. I hope everyone enjoys the 2026 Milano Cortina Winter Olympics while listening to 'Watch it, Feel it.'"

Meanwhile, ENHYPEN, which Seonghoon is part of, recently concluded their largest world tour "WALK THE LINE" with 32 performances in 19 cities, attracting a total audience of approximately 676,000. They have secured a global fanbase and are elevating the status of K-POP.

"Watch it, Feel it" is expected to offer fans a new experience by merging sports and music ahead of the Winter Olympics. Seonghoon's participation enhances the appeal of the Olympic brand song.

Seonghoon is focusing not only on ENHYPEN's activities but also on his personal music career, expanding his musical spectrum through this brand song participation. Valuing communication with fans, he plans to continue active engagement through various projects in the future.

The 2026 Milano Cortina Winter Olympics is a global sports event attracting worldwide attention. Seonghoon's involvement is regarded as a positive example of a young Korean artist thriving on the international stage.

The Olympic brand song serves as a link between athletes and fans, establishing itself as a work that combines the emotion of sports with the power of music. Through this song, Seonghoon has shown his determination to deliver positive energy to many people.

ENHYPEN will continue to strengthen communication with global fans through diverse musical activities. Seonghoon's participation further elevates the group's image and brand value.

Seonghoon expressed, "I will always strive to provide good music and inspiration to fans," sharing his aspirations for future activities. Through various endeavors encompassing music and sports, he is positively influencing the younger generation.

The 2026 Milano Cortina Winter Olympics will be a venue where culture and art blend beyond the boundaries of sports. Seonghoon's participation is expected to play an important role in this trend.

Seonghoon's musical journey will continue, inspiring many. Prioritizing communication with fans, he plans to expand his capabilities further through various musical experiments.

In celebration of the Olympics, Seonghoon's song will move many people and offer a new experience through the fusion of sports and music. His music acts as an important medium delivering positive messages beyond mere entertainment.

Seonghoon's activities contribute to establishing a foundation for K-POP artists to be more active on the international stage. He will continue to grow through various projects with fans.

Wishing for the successful hosting of the 2026 Milano Cortina Winter Olympics, Seonghoon's music is expected to play a significant role in the process.