BTS's Jung Kook's Calvin Klein campaign video made a huge impact, reaching 28 million views within a day of its release. The American fashion brand Calvin Klein announced Jung Kook's 2025 holiday campaign video on its official YouTube and social media channels with the phrase "Jung Kook heats up. energy is illuminated this holiday season."

The video begins with Jung Kook riding a bike through the city, exuding unique charisma. Against a red background, Jung Kook, wearing a black leather jacket, captivates viewers with his alluring gaze. He then appears in a black shirt, unbuttoned at the chest, showcasing intense waves, revealing his well-defined chest muscles and "luxury abs," drawing admiration from viewers.

Jung Kook's campaign video set a new record on Calvin Klein's official Instagram, surpassing 10 million views within 7 hours. It reached 17.2 million views in 9 hours, 21.8 million in 14 hours, and 28 million in 24 hours, becoming the most viewed content on Calvin Klein's official Instagram.

Last month, Jung Kook attended the Calvin Klein show for the 2026 S/S season at New York Fashion Week (NYFW). It was estimated that he generated $7.44 million (approximately 10.6 billion KRW) in media value, accounting for 30% of the brand's total media value at the event. A single Instagram post capturing Jung Kook's arrival at the venue generated $825,000 (about 1.15 billion KRW) in media exposure value.

An analysis of 150 influencers and celebrities attending New York Fashion Week showed that Jung Kook was the most mentioned figure on social media. This is seen as further proof of Jung Kook's powerful influence and impact.

As a global ambassador for Calvin Klein, Jung Kook contributes to enhancing the brand's image and value. His unique style and charm elicit positive responses from many consumers, which is likely to lead to increased sales and brand awareness.

Jung Kook's campaign video and his activities at New York Fashion Week demonstrate that he is establishing himself as a global fashion icon beyond being just an artist. His trajectory is expected to continue through collaborations with various brands.

Jung Kook's activities have a significant impact on fans and the public, leading to an increase in his personal brand value. Through collaboration with Calvin Klein, Jung Kook is solidifying his position in the fashion industry.

He plans to continuously expand his influence through various campaigns and activities. His presence is drawing great attention not only in fashion but also across music and culture, contributing to strengthening his status as a global star.