Boy group &TEAM has achieved a career-high first-week sales record with their Korean debut album. According to HYBE on the 4th, &TEAM's mini-album "Back to Life," released on the 28th of last month, recorded first-week sales of 1,222,022 copies based on Hanteo Chart data. In the music industry, first-week sales are considered an indicator of the size of a passionate fandom that quickly purchases albums after release.

The sales of "Back to Life" exceeded 1.13 million copies on the first day alone, demonstrating &TEAM's popularity. With this, &TEAM has produced their second million-seller work following their previous Japanese third single "Go in Blind." &TEAM is a multinational group under HYBE Labels Japan that debuted first in Japan in 2023.

The group consists of one Korean member (Eui-joo), six Japanese members (Kei, Fuma, Yuma, Jo, Harua, Taki), one Taiwanese member (Nicholas), and one member with dual Japanese-German nationality (Maki). "Back to Life" is &TEAM's debut album in the Korean music market. It includes six tracks: the title track "Back to Back," as well as "Lunatic," "MISMATCH," "Rush," "Heartbreak Time Machine," and "Who am I."

HYBE described &TEAM's first-week sales record as "a symbol of fusion and mutual growth across borders," adding that it "also shows that HYBE's 'Multi-home, multi-genre' strategy, which implants the K-pop production system into the global music market to expand influence, is maturing further."

Since their debut, &TEAM has rapidly expanded their fanbase, and this album has recorded high sales in the Korean market as well. This is expected to further raise &TEAM's global recognition. Even before the album release, &TEAM strengthened communication with fans through various promotions and activities.

In particular, the online fan meeting held prior to the album release and various SNS activities attracted fans' attention. These activities played an important role in delivering &TEAM's music and message. Fans were able to confirm &TEAM's musical color and visuals through the music video released alongside the album.

"Back to Life" is regarded as an important album in establishing &TEAM's musical identity. The title track "Back to Back" features a strong beat and addictive melody, emphasizing &TEAM's dynamic performance. This song fully showcases &TEAM's diverse charm and has received positive responses from fans.

The tracks on the album each address various themes and demonstrate &TEAM's musical diversity. "Lunatic" is characterized by experimental sounds and emotional lyrics, while "MISMATCH" is loved by fans for its lively rhythm. "Rush" and "Heartbreak Time Machine" are composed of energetic atmospheres and emotional melodies, respectively.

HYBE plans to further strengthen K-pop's position in the global market through &TEAM's successful Korean debut. &TEAM intends to expand their influence not only in Korea but also overseas through various future activities. This strategy will serve as an important factor contributing to the globalization of K-pop.

&TEAM's successful first-week sales record will remain an important case for K-pop artists to gain competitiveness in the global market. &TEAM has great potential to continue growing through ongoing musical activities and communication with fans.

The album "Back to Life" has established itself as an important milestone marking &TEAM's musical journey. &TEAM will continue to strengthen their relationship with fans through new music and performances. &TEAM's path, leading a new wave in K-pop, is drawing attention.