
The collaboration between BTS's Jimin and the popular YouTube cat 'Cheomji' became a major topic on social media worldwide. On October 13, during a Weverse birthday live, Jimin said, "I've been watching Shorts a lot these days," and briefly watched a cat video. Fans recognized the video's main character just from a short sound, and that character was Cheomji, the cat of YouTuber 'Underworld.'
Afterward, videos of "BTS Jimin watching cat videos" quickly spread across online communities and social media. The operator of the Cheomji channel posted a cheerful reaction video on Instagram, saying, "A cat preparing for a world tour," and "World-class BTS senior Jimin gave a shout-out. Shout-out." After watching the video, Jimin left a comment on his Instagram story saying, "Cheomji, looking forward to Cat Sweat Tears."
Cheomji then uploaded a video skillfully performing 'Cat Sweat Tears (Blood Sweat & Tears).' Jimin personally left a comment saying "Pass," completing a fun feedback loop between the two. Later, the 'Underworld' channel released content titled 'Sales King of the Month.' In this video, while other cats received 5,000 won cultural gift certificates, Cheomji received a bundle of 50,000 won bills, saying, "The number of global subscribers surged." He also mentioned it as "the company's greatest achievement," humorously referring to "Jimin's power" and making viewers laugh with the phrase "CheomjiMin CheomjiMin."
This 'Cat Fate (猫緣)' is the result of Jimin's warm and humorous fan sentiment combined with Cheomji's lovable charm, sparking explosive reactions among fans such as "Let's debut Cheomji as BTS's 8th member," "Jimin and Cheomji's chemistry is insane," and "Let's go on a world tour with Jimin and Cat Sweat Tears." These responses show that the interaction between the two had a positive impact on fans.
The meeting between Jimin and Cheomji was not a mere coincidence but established itself as a collaboration that maximizes each other's appeal. Fans are experiencing a new form of content consumption through their relationship, and it is highly likely to continue in the future.
This phenomenon breaks down the boundaries between K-POP and YouTube content, contributing to the formation of a new fan base. The collaboration between Jimin and Cheomji goes beyond a simple trend, serving as an important element in strengthening communication with fans. Although they are active in different fields, their connection through shared interests was key.
In conclusion, the collaboration between BTS's Jimin and YouTuber Cheomji has provided fans with new enjoyment and remains a case demonstrating how cooperation between K-POP artists and content creators can yield positive results. Fans look forward to their continued interaction, and various forms of content are expected to emerge in the future.



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