Tving original content "Dear X" has been receiving explosive reactions since its official release on the 6th. Within less than a day of its release, it entered the top 5 popular contents on Tving, and as of 3 p.m. on the 7th, it rose to the top 3. This is interpreted as a positive sign in a situation where original content success is urgently needed for Tving.

"Dear X" is a drama based on a Naver Webtoon, depicting the story of a woman wearing a mask, Baek Ah-jin, who escapes from hell and climbs to the highest place, and the Xs who were cruelly trampled by her. It has attracted attention for actress Kim Yoo-jung's transformation in acting and its 19+ rating, drawing great interest even before its official release. According to Consumer Insight's viewer evaluation report for the fourth week of October, "Dear X" ranked first, surpassing global OTT anticipated works such as Disney+'s "Fragmented City" and Netflix's "You Killed."

Tving has formalized its entry into the Japanese market through cooperation with Disney+ Japan. It has launched a dedicated brand section called "TVING Collection on Disney" to provide Tving content to Japanese users. "Dear X" was simultaneously released in 19 Asia-Pacific countries, including Japan. Additionally, Tving plans to introduce brand sections on overseas platforms in Southeast Asia.

To resolve its prolonged deficit issue, Tving is urgently promoting the strengthening of competitiveness in original content. Its sales for the third quarter of 2023 were 98.8 billion KRW, with an operating loss of 16.2 billion KRW. This represents an 18.7% decrease in sales and a 9.1 billion KRW increase in operating loss compared to the same period last year. Tving plans to lay the foundation for turning a profit by the end of this year through strengthening its original content lineup, including "Dear X," and expanding into the global market.

Choi Joo-hee, CEO of Tving, stated, "Anticipated works such as 'Transit Love 4' and 'Dear X' are concentrated in the fourth quarter," adding, "Several momentum factors will be secured in the fourth quarter, bringing us close to the break-even point (BEP)."

Meanwhile, Tving is pursuing a merger with Wavve and launched an integrated ad-supported subscription plan called "Wavve×Tving Double Ad Standard," allowing users to access both OTTs for 7,000 KRW per month last month. This plan is expected to be fully reflected in related revenues starting in the fourth quarter.

In the OTT market, Netflix's new series "You Killed" will be released on the 7th. This series tells the story of two women who decide to commit murder and become involved in unexpected incidents. It stars Jeon So-nee, Lee Yu-mi, Jang Seung-jo, and Lee Moo-saeng, and is the first OTT directorial work of director Lee Jung-rim, garnering anticipation.

On the same day, Tving will also release a new variety show, "Super Race Freestyle." This program is set against the backdrop of the "2025 One Super Race Championship," where top domestic drivers challenge themselves for a 100 million KRW prize in a growth-type car racing variety show. "Super Race Freestyle" is noted as the first original variety show in Korea based on the Super Race Championship. As various sports-themed variety shows have recently gained popularity in the broadcasting industry, attention is focused on the response to the racing variety show "Super Race Freestyle."

Tving's "Dear X" enhances the drama's immersion and is receiving positive evaluations from viewers. Episodes 1 to 4 unfold the story of Baek Ah-jin's first X, her mother's death; the downfall of her second X, Shim Sung-hee; and Choi Jung-ho, who became a murderer while trying to save her. These stories leave a strong impression on viewers.

Disney+ is presenting a new work, "Fragmented City," which tells the story of a protagonist who lived an ordinary life but is wrongfully involved in a crime and sent to prison. This drama is an action story depicting the protagonist's planning for revenge, promising an intriguing development.

As competition in the OTT market intensifies, Tving is striving for sustainable growth through qualitative improvement of original content and expansion into the global market.