Mega MGC Coffee officially announced the global artist group Super Junior as the final protagonist of the 'SMGC' campaign on the 11th. This campaign is held to celebrate Super Junior's 20th anniversary since debut and started nationwide at over 4,000 stores and online from the 6th.

This winter season campaign is conducted under the themes of 'welcome' and 'celebration.' At Mega MGC Coffee stores, posters featuring welcome messages from Super Junior members, cup holders with handwritten autographs, and 20th-anniversary commemorative cup holders are distributed. These items stimulate fans' desire to collect them.

A special SNS event is also underway. Customers can take photos of the Super Junior photo cup holders along with the new winter season menu and share them on Instagram or X (formerly Twitter). Participants will be entered into a draw to receive a Super Junior x Mega MGC Coffee group poster and an E-coupon for the new winter menu.

When visiting stores, customers can listen to voice menu introductions by Super Junior members, 20th-anniversary congratulatory messages, year-end greetings, and CM songs sung by the members themselves. A Mega MGC Coffee representative stated, "We are confident that there is no better way to conclude the 'SMGC' campaign than by celebrating Super Junior's monumental 20th anniversary together."

This campaign is expected to create great synergy by combining Super Junior's long-standing fan base with Mega MGC Coffee's brand image. Since their debut in 2005, Super Junior has received much love both domestically and internationally, and through this collaboration, they plan to communicate with even more consumers.

Mega MGC Coffee plans to focus on increasing brand awareness and strengthening bonds with customers through this campaign. The collaboration with Super Junior emphasizes providing fans with a special experience beyond simple marketing.

Alongside this, Mega MGC Coffee will continue to enhance the brand's value through collaborations with various artists. Customers can experience a special winter season with Super Junior at Mega MGC Coffee stores.

This campaign is part of Mega MGC Coffee's marketing strategy, highlighting the brand's uniqueness and including various activities that encourage customer participation. Celebrating Super Junior's 20th anniversary, this campaign is expected to provide fans with unforgettable experiences and contribute to strengthening Mega MGC Coffee's brand image.

Mega MGC Coffee will focus on offering better experiences to customers and increasing brand loyalty through the collaboration with Super Junior. This campaign is regarded as a good example of how collaboration between a brand and artists can create synergy.

In conclusion, the collaboration between Mega MGC Coffee and Super Junior is expected to have a positive impact on both sides. Customers will enhance their brand loyalty through special experiences at stores, and Super Junior will have opportunities to strengthen communication with their fans.