STAYC, a 5-year growth story overcoming the limitations of a small agency


The group STAYC has completed a brilliant growth story as artists from a small agency on the occasion of their 5th debut anniversary.

STAYC (Sumin, Sieun, Isa, Seeun, Yoon, J) released a congratulatory image on November 12 to celebrate their 5th debut anniversary. The members showcased the group's signature hand gestures and greetings to fans, revealing a refreshing yet warm team chemistry. Their perfect visuals, highlighting each of the six members' unique personalities and natural charm, proved that the phrase "all members as centers" is no exaggeration.

STAYC officially debuted on November 12, 2020, with their first single "Star To A Young Culture" and the debut track "SO BAD." Despite coming from a small agency, they made a strong impact from the start with addictive music, stable live performances, and powerful performance skills.

Since then, they have consecutively hit major title tracks such as "ASAP," "STEREOTYPE," "RUN2U," "Teddy Bear," and "Bubble," establishing themselves as representatives of the 4th generation. In particular, "Teddy Bear" reached number 2 on Melon's TOP100 chart, the largest music site in Korea, marking an unprecedented achievement for a girl group from a small agency. This song proved both their popularity and musicality.

STAYC has built a solid musical identity in the fiercely competitive K-pop market by leading with their group concept of "Teen Fresh." Their unique concept, capturing the vitality and freshness of teenagers, has become their trademark. With the title track "BEBE" from their 5th single album "S," they successfully executed a bold transformation, showing the evolving side of Teen Fresh. "BEBE" was named one of "The 25 Best K-Pop Songs of the First Half of 2025: Critic's Picks" by the music media Billboard.

Their progress as global artists has also accelerated. They officially debuted in Japan in 2022 with the single album "POPPY," and solidified their presence in the Japanese market with songs like "LIT," "MEOW," and "Lover, Killer." Last year, they held their first world tour "TEENFRESH," visiting Seoul, seven cities in the U.S., three cities in Asia, and four cities in Europe, connecting with local fans.

After successfully completing their first world tour, STAYC is currently holding their second world tour "STAY TUNED." They are touring eight cities in Asia, four cities in Oceania, and ten cities in North America, expanding their global fandom. It is a rare achievement to successfully complete two world tours in their fifth year since debut.

STAYC has been actively engaged in various activities this year as well. They showed their "summer queen" side with the special single "I WANT IT" released in July, and during the world tour, they participated in various festivals, photo shoots, variety shows, and published the fairy tale book "Dreaming Sweetland." Recently, at the Macau global festival "Waterbomb Macau 2025," they reaffirmed their skills with an unwavering live performance.

Marking their 5th debut anniversary, STAYC has overcome the limitations of coming from a small agency and solidified their position in the K-pop market with their unique musical color and steady growth. With six members each showcasing distinct visuals and personalities, proven musicality, and performance skills, STAYC is preparing to release their first full-length Japanese album "STAY ALIVE" on February 11 next year, and will sequentially unveil various teasers going forward.

[Source: Provided by High Up Entertainment]


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