The group ATEEZ has been selected as the promotional model for Shilla Duty Free. On the 12th, Shilla Duty Free announced the selection of ATEEZ as their promotional model by releasing a photo shoot featuring the group. The released photos show ATEEZ dressed in black and white suits against a bright background.

Shilla Duty Free's decision to appoint ATEEZ as a model is known as a strategic move to actively attract new customers who are highly interested in K-culture, beyond the existing duty-free customer base. Through marketing activities with ATEEZ, Shilla Duty Free plans to strengthen its youthful and sophisticated brand image. Additionally, by linking content-based marketing, they aim to expand customer touchpoints by exposing customers to differentiated services and products unique to Shilla Duty Free.

Shilla Duty Free also plans to conduct promotions for global customers. Since their debut in 2018, ATEEZ has achieved rapid growth. In 2021, they entered the Billboard 200, the main U.S. Billboard chart, for the first time with their 7th mini-album. In 2023, they reached number one on the same chart with their 2nd full-length album.

In November of last year, ATEEZ achieved their second number one on the Billboard 200 with their 11th mini-album. The title track "Lemon Drop" from their 12th mini-album released in June this year entered the Billboard Hot 100, the main Billboard song chart, at number 69, marking the first time the team appeared on this chart. Following that, the title track "In Your Fantasy" from the 12th mini-album edition released in July entered the Hot 100 at number 68, setting a new personal best ranking.

Shilla Duty Free plans to leverage ATEEZ's global popularity and influence to increase brand awareness and strengthen marketing strategies targeting young consumers. ATEEZ is expected to further solidify their position as a K-pop group and pioneer new markets through collaboration with Shilla Duty Free.

Through collaboration with ATEEZ, Shilla Duty Free plans to utilize the global popularity of K-culture to increase the number of duty-free store visitors. Various marketing activities targeting ATEEZ's global fan base will be carried out. Shilla Duty Free is expected to enhance its brand image and increase sales through these strategies.

The appointment of ATEEZ as a promotional model is anticipated to bring a new wave to the duty-free industry. As the popularity of K-culture rises, Shilla Duty Free can create opportunities to reach more consumers through collaboration with ATEEZ. ATEEZ plans to continue expanding their presence in the global market through various activities.

Shilla Duty Free will establish differentiated marketing strategies through its partnership with ATEEZ and provide various content to attract customer interest. The appointment of ATEEZ as a promotional model is expected to contribute to strengthening Shilla Duty Free's brand image and promoting the influx of young consumers.

ATEEZ will continue to strengthen communication with global fans and widely promote the charm of K-culture through collaboration with Shilla Duty Free. Shilla Duty Free plans to focus on enhancing brand value by leveraging ATEEZ's global popularity and influence.

The collaboration between Shilla Duty Free and ATEEZ is a noteworthy case in the duty-free industry, generating high expectations for future marketing activities. ATEEZ will further solidify their position as a K-pop group and pioneer new markets through collaboration with Shilla Duty Free.