BTS's V's advertising campaign is making a huge impact worldwide, including in Seoul and New York. V is currently serving as the advertising model for eight brands in the fields of fashion, jewelry, beauty, finance, and beverages, eliciting enthusiastic responses from his global fandom.

In Korea, large-scale promotions are underway for Coca-Cola, Compose Coffee, and Snow Peak, all of which feature V. His advertisements dominate not only TV commercials but also major large billboards throughout Seoul. In particular, the ads for TIRTIR, which recently selected V as their model, are being displayed in Seoul, New York, London, Los Angeles, Tokyo, and other cities. In New York, V's advertisement videos are being broadcast on seven out of ten screens on the One Times Square building, a landmark in Times Square. This building is known for hosting the annual New Year's Eve ball drop event and features advertisements from global companies such as Samsung.

Additionally, four large billboards next to the One Times Square building are also showing TIRTIR ads, bringing the total number of V's advertisement videos in Times Square to eleven. In Los Angeles, TIRTIR ads decorate the large billboard and elevator inside the movie theater at the upscale shopping mall GROVE, and V's advertisements are also prominently visible on Melrose Avenue.

In London, UK, V's advertisement video is displayed on the Piccadilly Lights electronic billboard located at Piccadilly Circus. This billboard previously aired a solo video of V when BTS was an ambassador for Hyundai Motor Company. In Japan, the beauty brand YUNS is holding a pop-up event at MEDIA DEPARTMENT TOKYO, unveiling a large billboard featuring V's photo. This advertisement will be sequentially displayed in Sapporo, Osaka, Fukuoka, and Kyoto, starting from Tokyo. YUNS also plans to broadcast TV commercials nationwide in Japan starting from the 13th.

Coca-Cola is airing V's advertisement videos on TV and large billboards throughout Seoul. Compose Coffee is running ads side by side with Coca-Cola in the same locations, creating a spectacular scene where V's image colors the entire city. The fashion brand Speakpeak is actively marketing using V's image in department stores as well as in high-traffic areas such as the subway, Gwanghwamun, Olympic Boulevard, and Gimpo Airport.

Meanwhile, V departed for Los Angeles on the 12th to attend the TIRTIR pop-up event. Before leaving, he sent a warm video message of encouragement to students preparing for the College Scholastic Ability Test, saying, "Good luck on the CSAT. Fighting." V's advertising campaign is contributing to solidifying his position as a global star.