Shilla Duty Free has selected the K-pop group ATEEZ as its promotional model. On the 12th, Shilla Duty Free officially announced its collaboration with ATEEZ. ATEEZ is an eight-member group that debuted in 2018 and entered the Billboard World Albums Chart within a year of their debut. Last year, they became the first K-pop group to achieve three consecutive Top 5 rankings on the UK Official Albums Chart within one year, expanding their global fandom.

Shilla Duty Free plans to launch marketing activities starting with a photo shoot featuring ATEEZ. In this process, the company will focus on strengthening its young and sophisticated brand image and expanding touchpoints with customers. Shilla Duty Free is also planning promotions for global customers visiting Korea during the holidays early next year.

A Shilla Duty Free official stated, "We have actively pursued collaboration with the K-pop artist ATEEZ, a key figure in K-culture, to attract a new customer base highly interested in K-culture." The official mentioned that ATEEZ's global recognition will have a positive impact on Shilla Duty Free's marketing strategy.

ATEEZ has established itself as one of the key artists contributing to the global spread of K-pop in recent years. They are recognized for their diverse musical styles and unique performances and are known as a group that values communication with their fans. ATEEZ's fan base is widespread worldwide, especially receiving strong support in Asia, Europe, and North America.

Through the collaboration with ATEEZ, Shilla Duty Free plans to leverage the popularity of K-pop to increase brand awareness and attract global customers. This will further strengthen Shilla Duty Free's position as a hub for K-pop and K-culture.

This collaboration is part of Shilla Duty Free's shift in marketing strategy, including various activities targeting young consumers. Shilla Duty Free intends to continue pursuing collaborations with K-pop artists in the future. The partnership with ATEEZ is expected to have a positive effect on Shilla Duty Free's brand image.

Shilla Duty Free aims to provide new experiences to customers and enhance brand loyalty through collaboration with K-pop artists. Utilizing ATEEZ's global fandom, the goal is to expand Shilla Duty Free's customer base.

The global popularity of K-pop plays a crucial role in Shilla Duty Free's marketing strategy. Shilla Duty Free will continue to strengthen communication with customers through various promotions centered on K-culture and K-pop. The collaboration with ATEEZ is regarded as the first step in this strategy.

Shilla Duty Free is expected to contribute to brand image enhancement and sales growth through its collaboration with ATEEZ. Marketing strategies leveraging K-pop's popularity play an important role in increasing Shilla Duty Free's growth potential. The active activities of ATEEZ and Shilla Duty Free's marketing strategy are anticipated to create synergy and yield positive results.

Through collaboration with ATEEZ, Shilla Duty Free plans to maximize the influence of K-pop artists and strengthen marketing activities targeting global customers. Promotions utilizing ATEEZ's fan base are expected to contribute to Shilla Duty Free's sales growth.

Shilla Duty Free plans to increase brand awareness by leveraging the global popularity of K-pop and carry out various marketing activities targeting young consumers through its collaboration with ATEEZ. The partnership with ATEEZ is expected to have a positive impact on Shilla Duty Free's brand image.

This decision by Shilla Duty Free is part of a new marketing strategy involving collaboration with K-pop artists. The collaboration with ATEEZ is expected to play an important role in enhancing Shilla Duty Free's competitiveness in the global market.