Singer Lee Chan-won showed support for Cube Entertainment's rookie boy group NOWZ. NOWZ attended the second live viewing event of JTBC's "Strongest Baseball" held at Seoul Gocheok Sky Dome on November 16. On that day, NOWZ members cheered for senior singer Miyeon of i-dle, who served as the ceremonial pitcher at the game between the Breakers and the Seoul Baseball Prestigious High School United Team.

Lee Chan-won appeared as a special caster that day and said, "I recently met NOWZ while promoting, and they are talented juniors. They have great personalities and greet well." He also added, "NOWZ will release a baseball concept album at the end of November. The album is titled 'Play Ball.'"

NOWZ will officially begin their activities by releasing their third single "Play Ball" on November 26. "Play Ball" is the signal that marks the start of a baseball game, and through this promotion, NOWZ plans to establish a stepping stone for a new leap forward.

On November 8, NOWZ showcased a part of the title track from their new single on the stage of "Waterbomb Macau 2025," held at the Macau Outdoor Performance Venue. During their approximately one-minute performance, they received enthusiastic cheers from the audience with their stylish EDM sound and performance.

Recently, NOWZ has been releasing "Play Ball" concept photos one after another, hinting at a mature and intense image. The members used props such as baseballs, gloves, and bats to create an atmosphere like senior baseball players, exuding attractive charisma.

NOWZ's third single "Play Ball" will be released on various music sites at 6 p.m. on November 26. This album contains NOWZ's new musical attempts and is gathering high expectations from fans.