OTT platform TVING will exclusively live stream singer Lim Young-woong's final Seoul performance of the 'IM HERO TOUR 2025.' TVING plans to evolve from a VOD-centered, one-way OTT model to a live-focused OTT platform that communicates with users in real time and shares experiences.

From November through the end of the year, TVING will unveil a total of 10 diverse live lineups, including exclusive concerts, e-sports, and creator content. These contents will be available for free to anyone who signs up as a member, without requiring a separate subscription. This is expected to dramatically increase OTT accessibility and maximize the influx of new users.

In particular, TVING is strengthening the 'Wanna Watch Together?' lineup featuring popular creators. Last month's 10-hour binge-watch live of 'Demon Slayer' with Chimchakman received great response and has been confirmed as a monthly live event. On the 22nd, 'Demon Slayer: Mugen Train Arc' will be broadcast, followed by 'Demon Slayer: Entertainment District Arc' on the 13th of next month.

On the 20th, TVING will premiere an exclusive live show titled 'Don't Stop Small Talk!' hosted by Yoo Byung-jae. This new concept talk show offers practical solutions through conversations with strangers and delivers direct advice to story submitters. On the 8th of next month, another TVING exclusive live content featuring Nucksal will be released. Both creators have high recognition and strong fandoms and will showcase the appeal of a new talk live format.

Additionally, exclusive live coverage of mega events is abundantly prepared. The dating reality show 'Love Transference 4' plans to expand its fandom through live broadcasts. Lee Yong-jin and Yura, who have consistently appeared since season 1, held the first live event 'Love Transference 4 Highlights Wanna Watch Together?' on the 8th and will hold the second live on the 5th of next month.

The concert and awards ceremony lineup to close out the year is also spectacular. The global K-pop awards show '2025 MAMA Awards,' hosted by Park Bo-gum and Kim Hye-soo, will be broadcast live over two days from the 28th to the 29th. On the 30th, the final performance of Lim Young-woong's 'IM HERO TOUR 2025' will be exclusively live streamed.

TVING is also targeting various fandoms in the e-sports field. It will be the first domestic OTT to live stream the global event 'Red Bull League of Its Own,' featuring the 2025 LoL World Championship winner T1, and 'Red Bull PC Bang Take Over' for League of Legends and Valorant enthusiasts.

A TVING representative stated, "We are the only domestic OTT enhancing user viewing satisfaction by expanding popular creators and IPs through diverse live content." He added, "We will continue to offer a richer lineup, providing users with a new level of immersion and establishing ourselves as an experiential OTT platform that communicates with users."

Through this strategy, TVING aims to strengthen its competitiveness in the OTT market and establish itself as a platform that values communication with users.