Actress Song Hye-kyo showcased her luxurious charm by revealing a digital campaign featuring Italy's luxury brand Fendi's iconic 'Peekaboo' bag.

Recently, Song Hye-kyo posted several shots holding Fendi's Peekaboo bag along with behind-the-scenes photos of the shoot on her official SNS. In the photos, she stylishly matched an orange V-neck knit with a teal shirt and purple pants, creating a warm yet modern autumn atmosphere. Her calm expression gazing directly at the camera against a solid background, combined with natural poses, revealed a composed and distinctive presence. From holding a black bag paired with a white and black patterned blouse to carrying a leopard print bag with a teal leather jacket, she perfectly embodied Fendi's unique craftsmanship and elegant sensibility through various stylings.

The photo shoot was conducted with photographer Hong Jang-hyun, and Song Hye-kyo presented a refined 1980s-inspired style with luxurious color combinations and simple yet sophisticated looks. Her neat bob hairstyle and restrained expression harmonized with the brand identity, leaving a deep impression.

Fendi, for which Song Hye-kyo serves as an ambassador, aimed to emphasize a modern yet classic appeal to consumers worldwide through this 'Peekaboo' campaign. The bag's unique accordion-like opening and closing design combines functionality and style, earning consistent love.

Meanwhile, Song Hye-kyo has been actively engaged in various fields, including recent film and drama projects as well as supporting cultural events with social messages. With the release of this campaign, her calm and sophisticated aesthetic was further highlighted, attracting attention from fashion fans both domestically and internationally.