The group ZEROBASEONE is strengthening communication with fans through various online and offline activities. ZEROBASEONE is proving their global popularity through the world tour "2025 ZEROBASEONE WORLD TOUR 'HERE&NOW'," which began in Seoul on November 10. They are continuing to meet fans with performances in Bangkok, Saitama, Kuala Lumpur, Singapore, and other locations. ZEROBASEONE has scheduled a total of 12 performances across 7 regions, with shows remaining in Taipei and Hong Kong.

While carrying out the world tour schedule, ZEROBASEONE is communicating with fans through official SNS live broadcasts after performances. They share reviews of the concerts, providing fans with special experiences. Additionally, they take on various challenges that fans would enjoy and upload photos capturing small everyday moments to attract fans' attention. BTS's J-Hope, LE SSERAFIM's Heo Yunjin, and choreographer Kani have reacted to ZEROBASEONE's posts, creating buzz.

ZEROBASEONE is also actively posting original content on their official YouTube channel. Recently, Matthew Seok interacted with fans while playing a PC horror game at the dorm, and Gunwook Park showed warm chemistry by hosting an impromptu quiz backstage at the venue. Taerae Kim covered Baekhyun's "Amusement Park," showcasing a new vocal charm. Fans responded positively to this comprehensive communication approach. They left comments such as "They make every day happy," "I'm happy as a ZEROZ," "It's great to see the genuine charm of the members," and "I heal thanks to ZEROBASEONE."

ZEROBASEONE is successfully conducting a large-scale arena-level world tour. They set a new personal record by ranking 23rd on the US Billboard 200 chart with their first full-length album "NEVER SAY NEVER." This album also appeared on detailed charts for 10 consecutive weeks. Furthermore, ZEROBASEONE strengthened their position as a global top-tier artist by consecutively earning platinum certification from the Japan Record Association (RIAJ) in 2025 with their Japanese EP first album "PREZENT" and special EP "ICONIK."

These achievements of ZEROBASEONE are analyzed as the result of combining communication with fans and diverse content production. They plan to further solidify their relationship with fans and strengthen their presence in the global market. ZEROBASEONE's activities are creating a new trend in K-POP, and their future endeavors are expected to continue attracting attention.