SBS's new Friday-Saturday drama "Taxi Driver 3" is set to premiere on November 21. This drama is a private revenge agency story that completes revenge on behalf of wronged victims and is based on the webtoon of the same name. "Taxi Driver" is based on the unique concept of a taxi company that provides private revenge agency services, offering catharsis through justice and adding dynamic entertainment. It ranked 5th in overall viewership ratings among dramas aired in 2023, achieving a 21% rating and establishing itself as a successful example of a Korean-style seasonal drama.

"Taxi Driver 3" is written by writer Oh Sang-ho and directed by Kang Bo-seung. The two previously collaborated on season 1, and the "Rainbow Five" team returns in full this season. Lee Je-hoon (as Kim Do-gi), Kim Eui-sung (as CEO Jang), Pyo Ye-jin (as Go Eun), Jang Hyuk-jin (as Chief Choi), and Bae Yoo-ram (as Chief Park) reunite, raising fans' expectations.

Even before the drama's first broadcast, a spin-off video was released, drawing attention. This video was exclusively released on the SBS official YouTube channel "SBS Catch" on the 15th and depicts the backstory of Chiefs Choi and Park, who almost became in-laws in the drama. It also includes the origin story of Kim Do-gi as a hero, receiving positive reviews from fans. The video surpassed 1 million views on the day of release and exceeded 2.2 million views as of the 19th, garnering significant interest.

"Taxi Driver 3" will showcase strengthened teamwork, enhanced character play, exciting narratives, and variations of various genres as the season progresses, based on a solid worldview. These elements are expected to captivate viewers.

Premiering at 9:50 PM on Friday, November 21, "Taxi Driver 3" will be the first global broadcaster to apply the "Spotlight" feature on a short-form platform. Exclusive hidden videos available only on TikTok and various fan participation events utilizing the "Taxi Driver 3" IP are also planned. This marketing strategy is expected to further boost the drama's popularity.

Returning after two years, "Taxi Driver 3" is anticipated to provide viewers with refreshing and exhilarating entertainment. The drama's success will be determined by its ratings and reception following the first broadcast.