Singer Soyeon has revealed a photo shoot that conveys inspiration for a new beginning.

Recently, Soyeon attracted attention by sharing a holiday campaign photo shoot for the winter season on her official SNS. In the photos, Soyeon is sitting on a bench under a clear sky with a snowy background, holding a notebook. Wearing headphones, she has a focused expression as if searching for inspiration for her next project. Next to her, a stylishly designed Tabby bag caught the eye.

This campaign centers on the theme of "a gift for new challenges," delivering a message that encourages courage and confidence for new beginnings by stepping away from familiar daily routines. Soyeon perfectly embodied this campaign concept with her unique sincere yet sophisticated atmosphere, gaining attention.

The shoot was conducted in collaboration with leading creative teams both domestically and internationally, with meticulous attention to styling and makeup. Soyeon paired a black coat with a skirt featuring white dots, creating a classic yet trendy winter fashion look. Her hair and makeup added a natural yet refined touch, maximizing the campaign's emotional appeal.

Additionally, through SNS, Soyeon engaged with fans by asking, "When was the last time you started something new?" sharing positive energy about new beginnings.

Currently, Soyeon is actively pursuing both group activities and her career as a solo artist. The diverse charm and serious image she displayed through this campaign have received public acclaim, raising expectations for her future endeavors.