BTS's V decorates the Burj Khalifa with another light show. Korean beauty brand TIRTIR has appointed V as its global ambassador and announced that his campaign video will be broadcast on the Burj Khalifa's light show. The Burj Khalifa, located in Dubai, United Arab Emirates, is the tallest building in the world, standing 828 meters tall with 163 floors. This marks the third time V has decorated the Burj Khalifa's light show, further solidifying his status as a global superstar.

Following his birthday celebration videos broadcast on the Burj Khalifa in 2020 and 2021, local Koreans gathered at the Burj Khalifa to watch V's birthday video together and cheered enthusiastically. This scene was featured on Korean broadcasters such as KBS and JTBC, bringing great pride to Korean fans. V's birthday celebration videos received worldwide attention, and overseas fans also gathered in front of the Burj Khalifa to watch the videos together, creating a spectacular scene.

Cosmopolitan Middle East stated, "Dubai has made a mark in K-beauty history," and reported that the collaboration between V and TIRTIR will transform the Dubai Mall fountain into a beauty landmark. TIRTIR announced that V will be officially unveiled as the brand's global ambassador at the Burj Khalifa on November 22. Additionally, V was introduced as an icon who perfectly embodies the brand's vision of modern and inclusive beauty.

After appointing V as its global ambassador, TIRTIR is conducting a global promotion under the slogan "V & YOU." This campaign includes simultaneous pop-up stores in Korea, the United States, and Japan, in collaboration with Namshi, the largest online fashion e-commerce platform in the Middle East. The pop-up stores will be open for 10 days from November 21 to 30, marking the first large-scale global pop-up event leveraging V's star power.

The first global pop-up event began in Los Angeles on November 14 and will run until the 23rd. V attended the Los Angeles pop-up store on the pre-opening day, November 14, adding excitement to the event. This pop-up store was established as part of TIRTIR's strategy to expand customer contact channels from online to offline.

V's campaign videos are being broadcast at landmarks worldwide, including New York's Times Square, London's Piccadilly Circus, Los Angeles' Melrose, and Tokyo's Shibuya. These video broadcasts contribute to increasing the brand's buzz and expanding its global influence. Through the "V & YOU" campaign, TIRTIR is focusing on expanding its offline market, with V's global impact playing a central role.

V's decoration of the Burj Khalifa light show goes beyond a simple event; it serves as an important milestone in the global expansion of Korean beauty brands and the elevation of K-beauty's status. V is leading the globalization of Korean culture and the beauty industry based on his influence.