SBS 'Taxi Driver 3' premiere achieves 11.1% viewership rating... Leading the same time slot


The SBS drama "Taxi Driver 3" attracted viewers' attention by recording high ratings from its first day of broadcast. Episode 1, aired on the 21st, recorded a peak rating of 11.1%, with the metropolitan area rating reaching 9.9%. The 2049 demographic rating peaked at 3.13% and averaged 2.4%. According to Nielsen Korea, these figures ranked first among all programs airing in the same time slot. Additionally, it achieved the highest ratings among all mini-series dramas aired on all channels this year, dominating the home theater.

The first episode centers on the "Rainbow Five" team handling a case they were commissioned for. It depicts the situation where high school girl Lee Seo, kidnapped by a Japanese crime organization, successfully escapes and requests a revenge service but is recaptured by the organization's members. "Taxi Driver" tells the story of the taxi company Rainbow Transportation and driver Kim Do-gi (played by Lee Je-hoon) who carry out revenge on behalf of victims. This drama began airing in 2021 and has now entered its third season.

"Taxi Driver 3" continues to receive positive reviews from viewers with its strong characters and tense storyline, following its predecessors. In particular, Lee Je-hoon captivates viewers with his powerful performance as Kim Do-gi. The drama addresses social injustices and reflects various social issues through the process of carrying out revenge for victims.

In this season as well, the "Rainbow Five" team consists of individuals with different backgrounds and stories. They unite their strengths for revenge, each carrying their own past. This setup encourages empathy and immersion among viewers. The drama, centered on the themes of crime and revenge, raises questions about human nature and justice.

Since its first broadcast, "Taxi Driver 3" has received positive responses from viewers. On social media and online communities, viewers actively share their opinions about the drama's development and characters. Discussions about this season's storyline progression and relationships between characters are particularly lively.

The production team aims to strengthen the story and character development even further in this season. To meet viewers' expectations, they plan to explore various cases and deeply examine the methods of revenge and the conflicts arising from them. This approach heightens the drama's tension and provides viewers with new enjoyment.

"Taxi Driver 3" is implementing various marketing strategies to attract new viewers while maintaining its existing fan base. Trailers and highlight videos featuring key scenes from the drama have been released, further drawing viewers' interest. Additionally, content including interviews with main characters and behind-the-scenes stories is provided to enhance communication with viewers.

The drama airs every Friday, engaging viewers with new cases and conflicts in each episode. Attention is focused on how the story will unfold moving forward. Through the theme of revenge, "Taxi Driver 3" sheds light on various social issues and leaves a deep impression on viewers.

This drama reflects the complex realities of Korean society and raises questions about crime and justice. Viewers are prompted to think about various social issues through the drama. "Taxi Driver 3" addresses these themes and delivers a message that goes beyond simple entertainment.

In conclusion, "Taxi Driver 3" is receiving great love from viewers along with high ratings. The drama captivates viewers with strong characters and an engaging storyline, and anticipation for future developments is growing. This drama demonstrates new possibilities for Korean dramas and leaves a profound impression on viewers.


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