V decorated the Burj Khalifa, the tallest building in the world, with a light show for the third time. The Burj Khalifa stands 828 meters tall with 163 floors and is known as the tallest building globally. It is very rare for a solo light show to be broadcast there. Following 2020 and 2021, V once again adorned this location. In 2020 and 2021, V's birthday video was displayed on the Burj Khalifa, receiving great cheers from local residents and tourists. This scene was featured on domestic news broadcasts such as KBS and JTBC, instilling pride in Korean fans. Additionally, overseas fans were captured gathering in front of the Burj Khalifa to watch the video together.

This light show was organized by V's fan club, further solidifying his position as a global star. The fan club prepared various events to commemorate V's light show at the Burj Khalifa. As a result, the atmosphere at the site was festive with enthusiastic support from fans. This special moment celebrating V's birthday became an unforgettable experience for fans worldwide.

Cosmopolitan Middle East reported that V is scheduled to illuminate the Burj Khalifa as the brand's global ambassador on November 22. The media introduced V as an "icon representing modern and inclusive beauty." Through this collaboration, V is expected to help transform the Dubai Mall fountain into a new beauty landmark. This is anticipated to be an opportunity to further expand V's global influence.

V's campaign videos are being broadcast at various global landmarks such as New York Times Square, London Piccadilly Circus, Tokyo Shibuya, and LA Melrose. These activities contribute to simultaneously increasing the brand's buzz and global influence. V is focusing on expanding the offline market through the "V & YOU" campaign, with his global impact playing a central role.

V's activities go beyond individual achievements and contribute to elevating the global status of Korean popular culture. He exerts influence in various fields including music, fashion, and beauty, strengthening communication with fans worldwide. These efforts play an important role in establishing him as a global cultural icon beyond just an idol.

Fans feel the diversity and inclusiveness of Korean popular culture through V's activities, which contributes to the global recognition of Korean cultural content. V plans to further strengthen bonds with fans through various activities in the future. His path inspires many and has a positive impact on the development of Korean popular culture.