BTS, BLACKPINK, Lim Young-woong occupy the top 3 spots in singer brand reputation for November


BTS, BLACKPINK, and Lim Young-woong ranked in the top three in the singer brand reputation for November 2025. The Korea Corporate Reputation Research Institute analyzed 128,963,307 pieces of big data on singer brands from October 22 to November 22, 2025, evaluating consumer brand participation, media, communication, and community indices. This figure represents an 18.04% increase compared to 109,252,107 pieces in October.

The November singer brand reputation rankings were BTS, BLACKPINK, Lim Young-woong, IVE, Kim Yong-bin, Park Ji-hyun, LE SSERAFIM, SEVENTEEN, Lee Chan-won, Cho Yong-pil, EILEIT, Park Seo-jin, EXO, aespa, Youngtak, DAY6, TWICE, Joy, WOODS, Car, the Garden, Kiki, Song Ga-in, Red Velvet, TOURS, Baek Yerin, ITZY, Taeyeon, Cortis, Hearts to Hearts, and Baby Monster.

BTS, ranked first, had a brand reputation index of 10,202,812, with a participation index of 224,735, media index of 1,043,587, communication index of 3,514,648, and community index of 5,419,842. This is a 30.69% increase compared to the brand reputation index of 7,806,991 in October.

BLACKPINK ranked second with a brand reputation index of 6,864,541. They recorded a participation index of 163,767, media index of 1,673,825, communication index of 2,628,276, and community index of 2,398,673. This is a 91.18% increase compared to the brand reputation index of 3,590,606 in October.

Lim Young-woong, ranked third, had a brand reputation index of 6,765,253, with a participation index of 992,442, media index of 1,759,256, communication index of 2,006,646, and community index of 2,006,909. This is a 5.26% decrease compared to the brand reputation index of 7,140,672 in October.

IVE ranked fourth with a brand reputation index of 5,159,897. They recorded a participation index of 241,002, media index of 856,760, communication index of 1,763,927, and community index of 2,298,208, showing a 27.80% increase compared to the brand reputation index of 4,037,409 in October.

Kim Yong-bin ranked fifth with a brand reputation index of 3,699,020. The participation index was 271,623, media index 901,942, communication index 1,259,214, and community index 1,266,241. This is a 3.47% increase compared to the brand reputation index of 3,574,941 in October.

These results reflect the brand value and public recognition of the singers. The analysis by the Korea Corporate Reputation Research Institute evaluates that the expansion of singers' fan bases and increased media exposure have positively influenced brand reputation. Each singer's brand index is determined by communication with fans, media exposure, and community activities.

The November 2025 singer brand reputation results indicate changing trends in the singers preferred by fans and the public and will serve as an important indicator for future musical activities. Each singer's brand index reflects their activities and public response in real time, which is expected to have a significant impact on the future flow of the music industry.


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