The group ILLIT will release their first single, "NOT CUTE ANYMORE," on November 24 at 6 PM. This new release is an important work signaling ILLIT's (Yoona, Minju, Moka, Wonhee, Iroha) transformation. Through this album, ILLIT expresses their determination not to be confined by the stereotypes created by the world.

The title track "NOT CUTE ANYMORE" encompasses various aspects beyond just a cute charm. The included song "NOT ME" delivers the message that no one can define oneself. ILLIT goes beyond their previous bright and bubbly image, embracing a kitsch and wild concept, showcasing a more mature visual and musical color.

The title track is a pop genre based on reggae rhythm, featuring a minimal sound that focuses on the members' vocals, exuding an addictive charm. ILLIT expresses a cool and confident attitude through this new genre.

The global producer lineup for this album is also noteworthy. The title track was produced by Jasper Harris, who topped the US Billboard Hot 100. He has also participated in Grammy-nominated songs. Additionally, domestic and international singer-songwriters such as Sasha Alex Sloan and youra contributed to the composition and lyrics, broadening the musical spectrum.

The included track "NOT ME" was produced by the American female duo producers Pebbles & TamTam, resulting in a lively and fresh pop song. Yoona, Minju, and Moka also appear in the album credits, adding ILLIT's unique sensibility.

To celebrate this comeback, ILLIT is holding various events. The "Sticker Challenge," using stickers conveying the message of the new release, is trending among fans in their teens and twenties. Also, the "CUTE IS DEAD Zone," bidding farewell to the cute ILLIT, was set up in the park next to the HYBE building in Yongsan from the 21st to the 23rd, where visitors participated in commemorative photo sessions and lucky draws.

On the comeback day, the 24th, ILLIT will hold a "Graduation Party from Cuteness" at Megabox COEX in Gangnam-gu, Seoul, spending a special time with fans. This album and the events are regarded as an important opportunity marking ILLIT's new beginning.